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By Sharmain Brown November 17, 2009 CONSUMERISMCONSUMERISM.

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Presentation on theme: "By Sharmain Brown November 17, 2009 CONSUMERISMCONSUMERISM."— Presentation transcript:


2 By Sharmain Brown November 17, 2009


4 A consumer is someone who purchases goods and services, to meet his or her needs or desires. That includes all of us CONSUMERISMCONSUMERISM


6 These are raw materials and or ingredients such as eggs, wheat or machinery parts. CONSUMERISMCONSUMERISM Items made from primary goods, such as bread,clothing, books or television.

7 These are things such as electricity, and gas that power our heating, our cookers and telephone. CONSUMERISMCONSUMERISM We consume non-essential service from other people, such as beauty treatment, financial advice, hair cut or tutoring.

8 Things we require for an acceptable quality of life are called our CONSUMERISMCONSUMERISM FoodClothes Shelter

9 Things we can do without such as games, computers, television, telephone and I-pods are called CONSUMERISMCONSUMERISM

10 List some different types of goods and services that people consume?. CONSUMERISMCONSUMERISM

11 May be a hotel that buys products such as towels, bedding and food on a large scale. (buys in bulk directly from the manufacturer) CONSUMERISMCONSUMERISM INDIVIDUAL GROUPS INSTITUTIONS May buy a chocolate bar from a shop or a private lesson from a teacher. May be a family eating an evening meal or a cricket team that buys new equipment. Types of Consumers

12 What does this means? CONSUMERISMCONSUMERISM

13 Available resources of consumer Prices of goods and services being sold Cultural practices, eg. Bun and cheese at Easter Amount of credit the consumer is allowed Consumer needs and wants Advertisements CONSUMERISMCONSUMERISM

14 More often referred to as adverts or ads and they are a part of our world. We are bombarded with ads on television, radio, billboards, newspapers, magazines, and flyers. Why people advertise and how much do advertisements affects us? CONSUMERISMCONSUMERISM


16 CONSUMERISMCONSUMERISM Informative Persuasive Humorous Tells us about products, financial products, events and computers. They promote products that we do not need but may want, eg. I -pods, fast foods. Some adverts use humor to appeal to us.

17 The aim of advertising is always the same, to persuade us to buy a particular product or service. adverts appeal to our desires to satisfy basic urges, for excitement or to improve our image, our looks and our life. CONSUMERISMCONSUMERISM

18 1. Suggesting that our lives will improve if we buy a product or service. Imply that by using a particular hair product one will be come beautiful and successful. Or the latest mobile will make one popular. CONSUMERISMCONSUMERISM

19 2. By convincing us that we have a need and that a product or service can meet this need. For Parents, adverts can make them feel guilty if they do not buy a particular product for their child. CONSUMERISMCONSUMERISM

20 3. By suggesting that everyone else has this item and that we are missing out or falling behind by not having it too. 4. By making us feel important or special. Eg. an ad might tells us that we deserve something or that our opinion is important. CONSUMERISMCONSUMERISM


22 Advertising informs us what products and services are available so that we can make informed choices. Increases consumer spending which helps Jamaica's economy and creates jobs. Encourages competition between different companies and brands, helping control prices. CONSUMERISMCONSUMERISM

23 Adverting cost increases the cost of a product or service. Advertising persuades us to buy things we do not need and cannot afford, which leads to financial difficulties. Adverts can create dissatisfaction. People want more products and services rather than being happy with what they have. Also when someone buys a product, it may not make them feel the way they expected to feel. CONSUMERISMCONSUMERISM

24 Which tactics this advertisement uses to convince consumers to buy. Does it appeal to basic desires, convince readers of a need or flatter the reader? CONSUMERISMCONSUMERISM How does this advertisement persuade you to buy the product?

25 Which tactics this advertisement uses to convince consumers to buy. Does it appeal to basic desires, convince readers of a need or flatter the reader? CONSUMERISMCONSUMERISM How does this advertisement persuade you to buy the product?

26 1. Create an advertisement for a local product? 2. Decide which product you will promote and what tactics you will use to persuade potential buyers? 3. Name your product. Decide whether your advert will be for TV, print, or the internet. 4. Design and write your advert, using images and illustrations. 5. Test your adverts on friends and family. Ask them if they would buy the product based on your advert? CONSUMERISMCONSUMERISM THE END!!!




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