1. Marty Latman - BaconML@nac.net 1 Personal Branding SGGN July 16, 2011

2. Marty Latman - BaconML@nac.net 2 Summary What is Personal branding? Where do people find your brand? What are the elements of branding? How to create a personal brand? Will your brand sell? The 4 “C”s Ways to sell your personal brand Places to expose your brand Tools needed to expose your brand Branding Conclusion My Brand

3. Marty Latman - BaconML@nac.net 3 What is Personal Branding? People’s perception of YOU and YOUR VALUE The “Buyer” is looking to your Brand for: –Confidence –Consistency –Distinctiveness

4. Marty Latman - BaconML@nac.net 4 Where do people find your Brand? Meeting you in person Social networking sites – Facebook, Linkedin, Twitter, etc. Your personal and business website In print – Newsletters, articles, brochures Recommendations from others Reputation – word of mouth

5. Marty Latman - BaconML@nac.net 5 Personal Branding Elements Personal Appearance –Clothing, attractiveness, grooming Personality –Based upon your actions and behavior Competencies –Your technical skills Differentiators –What makes you unique? Perception by others of you

6. Marty Latman - BaconML@nac.net 6 How to Create Your Brand? What is your vision? What are your core values? – Likes – dislikes What do you want to accomplish in the short and long term? What skills makes you unique? What personal traits make you standout? Analyze yourself – strengths & weaknesses Manage your profiles on-line and off-line through consistency in your correspondence and messages

7. Marty Latman - BaconML@nac.net 7 Will Your Brand Sell? What opportunities are open for you? What businesses and / or vertical markets are more likely to appreciate your skill sets? (i.e. banking, healthcare, technology) Who will be your target audiences? Who will be your competitors? Why are YOU different from the competition? How and where do you convey your differences? What would others say about you? Feedback

8. Marty Latman - BaconML@nac.net 8 The 4 “C”s Your personal brand needs the following: –Clarity – tells other who you are and are not –Consistency – need the same message in all communication channels –Constancy – always be visible to your targets –Commitment – you must be persistent - time is needed Out of sight – out of mind Avoid “Telephone Game” syndrome

9. Marty Latman - BaconML@nac.net 9 Ways to Sell the Brand – “YOU” Positive attitude Make others feel that they want and need you Get involved in business/ private community Volunteer- Be a giver- you will be rewarded later Write articles Personal cards, badges, logo-use Create a website Use online strategically - outgoing signature and message on emails, newsletters, blogs

10. Marty Latman - BaconML@nac.net 10 Places to Expose Your Brand Volunteer Functions Networking Groups / Industry Trade Groups Chamber of Commerce Family functions Seminars Charitable Events / Galas Family sports – soccer, baseball, basketball Everyday opportunities – cleaners, hair salon, mailman, grocery, houses of worship On-line presence News articles

11. Marty Latman - BaconML@nac.net 11 Positive attitude – No one likes to work with depressed people Dress for success Elevator Speech with a unique, consistent message Name Tag – LARGE PRINT - logo Personal and business cards – logo, disciplines “Tag” Line One or two page profile Linked-in Profile References Introduction Letters Thank you letters from others What tools do I need for my Brand?

12. Marty Latman - BaconML@nac.net 12 Conclusion Branding = Perception of Value Manage your personal brand like you would a corporate brand Formulate a Plan with your objectives Branding is created through the 4 “C”s Branding needs reinforcement Consistent message – online & off-line Monitor your progress – let go of underperforming activities Branding requires tools Do more of what works good!

13. Marty Latman - BaconML@nac.net 13 My Brand A Networker who opens doors for others He knows a lot of people who knows him “Being in transition is your Permanent job, landing is only temporary” “ABC” – Always be connected “ABP” – Always be positive