1. 1 HTTP://SBS101.SOLUTIONS/ ABOUT SEO HTTP://SBS101.SOLUTIONS/ (SEARCH ENGINE OPTIMIZATION)

2. 2 HTTP://SBS101.SOLUTIONS/ Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or “organic” search results. Other forms of Search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. DEFINITION

3. 3 HTTP://SBS101.SOLUTIONS/ WHY SEO ? SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible. It involves selecting the most targeted keywords or keyword phrases that relate to your web site. Since the online business in becoming highly competitive, websites who practice Search Engine Optimization have an edge over their competitors. When properly optimized, an SEO campaign can deliver long-term gains, better accessibility and cross browser compatibility.

4. 4 HTTP://SBS101.SOLUTIONS/ CREATE UNIQUE ND ACCURATE PAGE TILES Choose a title that effectively communicates the topic of the page's content. Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.

5. 5 HTTP://SBS101.SOLUTIONS/ Simple-to-understand URLs will convey content information easily. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Use WORDS IN URL : URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Create a simple directory structure : Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. IMPROVING SITE STRUCTURE

6. HTTP://SBS101.SOLUTIONS/ 6 MAKE THE SITE EASIER TO NAVIGATE The navigation of a website is important in helping visitors quickly find the content they want. Plan out your navigation based on your homepage. Ensure more convenience for users by using ‘breadcrumb lists’ : A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Use mostly text for navigation: Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.

7. 7 HTTP://SBS101.SOLUTIONS/ Image-related information can be provided for by using the "alt" attribute. The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Store files in specialized directories and manage them using common file formats. OPTIMIZE YOUR USE OF IMAGES

8. 8 HTTP://SBS101.SOLUTIONS/ A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your site. There are a handful of other ways to prevent content appearing in search results, such as adding "NOINDEX" to your robots meta tag, using.ht access to password protect directories, and using Google Webmaster Tools to remove content that has already been crawled. ROBOT. TXT

9. 9 HTTP://SBS101.SOLUTIONS/ HOW A SEARCH ENGINE WORKS? Search engines use programs called spiders, or bots, to search the internet and document their findings. Spiders firstly go to a webpage and analyse it o Goes through the HTML code and categorises the most important words (keywords) in the document. It then moves on to any pages that linked from the current page. o This is one way how search engines find new pages. o It also visits pages that may not be linked by other pages, but were submitted by search engines.

10. 10 HTTP://SBS101.SOLUTIONS/ SEO TECHNIQUES Keywords are the words on a webpage that best describe that page. When a spider goes through a webpage, it determines the of frequently used words in the docuweightment, and considers them the most important in the document. The words with highest weight are more likely to bring up your web page when used as a search term.

11. 11 HTTP://SBS101.SOLUTIONS/ META TAGS : Meta tags are used to provide a description of the page, and a list of main keywords it uses. o Search engines are getting smarter everyday, so they may penalise you for cramming. o Some search engines reportedly don’t even look at the meta tags (e.g. Google). Title Tag : The text in this tag shows up on the top of your browser window. o Quite important to include keywords here, as the title will give a general summary for what your page is about. o Most search engines see this tag as an important tag for categorising what type of site you have.

12. ANCHOR TAGS: One of the most important tags you must use for SEO. o Spiders use these to crawl your site, so you must have links to pages throughout your site. o Other sites that link to yours will send spiders your way also. Google (and others) use anchor tags to rank your site in many ways: o Firstly, text in anchor tags are given a lot of importance. o If other sites link to you, this must mean your site is popular, and so you increase in rankings. Since anchor tags are so important, it is vital that you include keywords in these tags o SEs think the words to describe a link should give a good indication of what that page is about. This is one reason why it is good to have a navigation bar that uses links to all your sites. o Better that you use words, not images o Try and use tags, and not image maps, flash, etc. HTTP://SBS101.SOLUTIONS/ 12

13. 13 HTTP://SBS101.SOLUTIONS/ UPDATE YOU SITE REGULARLY : Sites that are updated regularly are spidered and indexed more frequently by Ses. Sites that change often are considered by SEs as sites that provide current information, and must therefore (although not always) provide up to date information. DYNAMIC SITE : Dynamic code can make updating your site very easy. o Also useful for creating pages on the fly. o E.g. A shopping cart with items you want to buy. SEs do not always look favourably on pages with dynamic data. o You have to regularly update your site if you want to do well with dynamic pages o E.g. Forums

14. 14 HTTP://SBS101.SOLUTIONS/ MEASURING RESULT Once you have started your SEO campaign, you need to measure your results and make sure you are improving on SE Rankings When you first make changes, SEs may take up to about four weeks to scan your site for changes. o There are millions of web pages for them to crawl, and so it takes time for them to get to you.

15. 15 HTTP://SBS101.SOLUTIONS/ SEO SOFTWARE SEO software can be used to scan many SEs for phrases of your choice and produce visual results of how your website is doing. o Much faster than doing this manually. o You can run regular searches and monitor your positioning easily and efficiently. Some SEO software can also help you scan you pages and make suggestions for improvements.

16. 16 HTTP://SBS101.SOLUTIONS/ SEO TYPES ON PAGE OPTIMIZATION & OFF PAGE OPTIMIZATION HTTP://SBS101.SOLUTIONS/

17. 17 HTTP://SBS101.SOLUTIONS/ ON PAGE OPTIMIZATION 03 02 04 01 On page optimization is what can be done on the pages of a website to maximize its performance in the SE for target keywords related to the on-page content. On-page optimization stands for all the techniques and methods used on website that is hosted on a server. On-page optimization has an effect on your website listing in natural results. On-page factors are controlled by coding on website pages.

18. 18 HTTP://SBS101.SOLUTIONS/ ON PAGE SEO ELEMENTS Title tags 01 Meta tags 02 ALT tags 03 Header(H1,H2) tags 04 URL structure 05 Relevant keywords near your inbound link 07 Content 08 Keyword density 09 Site maps 10 Internal Linking 06 Usability 11

19. 19 HTTP://SBS101.SOLUTIONS/ o RESEARCH ON KEYWORDS Find the best keywords that describes your business and products offered. The most searchable keywords terms by surfers. o IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITY Keywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords. o META TITLE Make attractive and easy to understand title tag.. o META DESCRIPTIONS Describe about your business wisely so that surfer understand well about your business. o META KEYWORDS Generate keywords set after research has been done. These keywords best describe what the surfers searching for. KEYWORDS AND META TAG GENERATION

20. H1 & H2 HEADING FORMAT Applying H1 & H2 Tags in your source, will be helpful for achieving high ranking. ALT TAGS Most sites contain images, it will be advisable to put ALT Tags for all these images to make sites more Search Engine Friendly. KEYWORDS RICH ANCHOR TEXT Anchor text for both external links and internal links is the powerful element for Search Engines Positioning. HTTP://SBS101.SOLUTIONS/ 20

21. 21 HTTP://SBS101.SOLUTIONS/ Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off - page direct - links. Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases. It helps to maximize website performance in search engine for arget keywords. OFF PAGE SEO

22. 22 HTTP://SBS101.SOLUTIONS/ SE submission 01 Link building 02 Social Bookmarking submissions 03 Directory submissions 04 Press releases 05 Article submissions 06 Blog Submissions 07 Forums and comment posting 08 Media submissions 09 OFF PAGE OPTIMIZATION

23. 23 HTTP://SBS101.SOLUTIONS/ SEARCH ENGINE SUBMISSIONS – First step in off-page optimization is submit the website manually in search engines. Mainly there are three search engines i.e. Google, MSN, Yahoo. LINK BUILDING o What is Link Popularity ? Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines o Why are links so important? Now a days, inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site. Not the quantity of links, but the quality of those links is important. 0607

24. 24 HTTP://SBS101.SOLUTIONS/ INBOUND & OUTBOUND LINKS INBOUND LINKS o A Link from a site outside of your site. o Inbound links means send visitors to your site, generally this is seen as good think for SEO. OUTBOUND LINKS o A link to a site outside of your site o Outbound links means send visitors away from your site GENERALLY AVOID THOSE THINGS FOR EXAMPLE ( LINK EXCHANGE )

25. 25 HTTP://SBS101.SOLUTIONS/ DIRECTORY SUBMISSIONS : This is the most popular way of getting hundreds of free quality backlinks. It is the one way inbound links to your website. It drives relevant traffic to your site which converts into sale. It is a long term and efficient process. There are thousands of web directories over internet and they offer both free and paid links. PRESS RELEASES : It is a way of publicity that can be done for an online business or website. You can post press release include fresh, interesting information or news related to a site in Press release site such as prlog.org.It is a public relation announcement issued to the news media and other targeted publications for the purpose of letting the people know of development of company.

26. 26 HTTP://SBS101.SOLUTIONS/ ARTICLE SUBMISSIONS : It is one of the off page technique which is very useful. Write keyword and content rich article on your own niche topic and then post it to article sites available online will create backlinks and some traffic. You might get more traffic if your article is published on other websites. SOCIAL BOOKMARKING / MARKETING : It is a process which not only create backlinks but also help in gaining popularity of a website and getting huge traffic. There a whole bunch of social websites online which allow you to insert a link and information of your website by making account on them. It drive quality traffic and increase link popularity because search engines “index” the pages within these sites more fast then others.

27. HTTP://SBS101.SOLUTIONS/ 27 BLOG SUBMISSIONS : It is another Off-page technique that will give lot of quality links to the website. Write good quality and informative blogs and submit to reputed and search engine friendly blog sites. MEDIA SUBMISSIONS SLIDE SHARE : Make PPTs(PowerPoint Presentations) and submit it to slide share.. VIDEO SUBMISSIONS: One of the seo step is video submission which is widely considered as a great captain for the success for generate traffic for a website or when dealing with website advertisement. Placing a videos in several distribution channels like you tube, metacafe etc you add the video community traffic to the existing ones.

28. 28 HTTP://SBS101.SOLUTIONS/ REVIEW Identify your target audience Discover your competitors Find out keywords, that your target audience use Build content, site structure and internal navigation with respect to SEO and important keywords Public outside your web Acquire external links to your website Monitor your traffic Evaluate results and do improvement

29. 29 HTTP://SBS101.SOLUTIONS/ The whole internet world in your pocket #Convenient I Practical I Immediate HTTP://SBS101.SOLUTIONS/