1. 1.02 Understand career opportunities in Marketing to make career decisions

2. Career Opportunities Identify types of businesses that offer careers in marketing. – Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. – The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. http://marketing.about.com/cs/marketingjobs/a/careers.htm

3. Marketing Careers Describe the following marketing careers: 1.Marketing research – learn about the markets and what influences customers’ purchasing decisions 2.Advertising – reach out and attract customers 3.Product management – functions pertaining to the product component of the marketing mix 4.Distribution/Warehousing – channel management 5.Sales – influencing the customer to purchase 6.Retailing – store management 7.Service marketing – marketing intangibles 8.Customer service – satisfying customers 9.Public relations(PR) – improving the company’s image

4. Skills necessary for marketing careers Describe well-recognized traits and skills needed for success in marketing careers. – Honest and trustworthy – Knowledgeable (about sales and product) – Enthusiastic – Tech. savvy – Reliable – Self-motivated and goal oriented – Communication skills (communication is at the center of all marketing activities)

5. www.teamworkonline.com https://www.youtube.com/watch?v=Mc6g_S7 -8Gg https://www.youtube.com/watch?v=Mc6g_S7 -8Gg https://corporate.target.com/careers/career- areas/advertising-and-marketing https://corporate.target.com/careers/career- areas/advertising-and-marketing http://www.enjoycareers.com/en/talent- areas/sales-and-marketing/ http://www.enjoycareers.com/en/talent- areas/sales-and-marketing/ https://www.youtube.com/watch?v=OjInq9Ao Z4k https://www.youtube.com/watch?v=OjInq9Ao Z4k

6. JOB DESCRIPTION Job Title Location Education required Other qualifications needed Job details/ Day to day activities?