1. ASSOCIATED FINANCIAL GROUP PRESENTED BY: DEAN HILDEBRANDT PRESIDENT & CEO ASSOCIATED FINANCIAL GROUP Associated Financial Group

2. WHO WE ARE WHAT WE DO AGENDA

3. BENEFITS & RISK CONSULTING EXPERTS 11 locations with national and international capabilities and client base 48th largest agency in the United States* 2nd largest employee benefits specialist firm in the United States P&C business unit specializes in middle market businesses and affluent individuals Retirement Plan Services business unit has expertise in Trust, RIA and plan design consultation Specialized services for all size employers (including several Fortune 500) 2 *Business Insurance Magazine Ranking, July 2015 We are a premier employee benefits, business insurance, retirement and HR consulting agency based in Minnesota, Wisconsin and Illinois with over 400 colleagues supporting our clients

4. ASSOCIATED FINANCIAL GROUP HISTORY We must remember our past to have a successful future. Associated Financial Group predecessor firms are proud of their 60+ year history and growth and expansion since joining Associated Bank. 1978 CFG Insurance Services in Minnesota is founded. 1997 Associated Bank acquires WIM. 1950 Don F. Jabas and Associates, Inc. is established. 1971 Wisconsin Insurance Management (WIM) opens its doors for business. 1980s Associated Bank begins offering credit insurance and annuity products to banking customers. 1990s The Jabas Group experiences tremendous growth and opens five additional offices. 2010  AFG ranks 43 rd largest broker of US business;  4 th largest US benefits specialist; and  7th th largest bank-owned broker. 2014 RJ Ahmann Company merges with David Martin Agency to form Ahmann- Martin. 2003 Associated Bank acquires CFG Insurance Services, a leading Minnesota insurance agency. 2004 Associated Bank acquires Jabas Group. 2015 Associated Bank acquires Ahmann-Martin, a leading Minnesota insurance agency. 1999 John Lochner and Scott Jabas purchase Jabas Group, Inc. 1956 Ed Arnold Company starts. Richard “Dick” Ahmann, Jr. joined the company in 1957 as one- third owner. 1985 David Martin begins David Martin Agency. 1988 Richard Ahmann III purchases Ed Arnold Company (now wholly- owned) from his father and it is renamed RJ Ahmann Company.

5. LEADING MIDWEST BANKING FRANCHISE 1 – Period end as of June 30, 2015; Loans excludes $0.4 billion installment and credit card portfolio 2 – Includes Missouri, Indiana, Ohio, Michigan and Iowa 1861 1999 2006 1987 2011 2012 > $1 billion deposits > $300 million deposits 4 Associated has over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, and Minnesota, with commercial financial services offices in Indiana, Michigan, Missouri, Ohio and Texas. Second Quarter 2015 1 DepositsLoans 2

6. LEADING MIDWEST BANKING FRANCHISE Over 150 years of serving our communities $27 billion in assets (as of June 30, 2015) Top 50, publicly traded, U.S. bank holding company Strong capital ratios (as of June 30, 2015) Tier 1 Common Equity: 9.30% Total Risk-Based Capital Ratio: 12.41% Over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota Commercial financial services offices in Indiana, Michigan, Missouri, Ohio and Texas Largest bank headquartered in Wisconsin Associated is a leading SBA lender in the nation Associated has been named the #1 mortgage originator in Wisconsin Known for its strong relationships with the communities it serves, with roots that trace back to the First National Bank of Neenah, founded in 1861 5

7. WHO WE ARE WHAT WE DO AGENDA

8. AREAS OF FOCUS BUSINESS INSURANCE Risk identification and analysis Insurance policy review and analysis Workers’ Compensation Strategies to manage and prevent claims Coordinated wellness and safety programs PERSONAL INSURANCE Comprehensive coverage for specialized assets Access to financially strong, best- in-class market carriers Risk mitigation strategies to protect family and business Personal liability and identity theft RETIREMENT PLANNING Fiduciary Services Investment Analysis Employee Communication and Education Vendor Benchmarking Plan Design Industry Reporting EMPLOYEE BENEFITS Strategic benefits planning Benefit plan consulting Healthcare reform compliance Wellness and well-being HR compliance Employee communication and education

9. BUSINESS INSURANCE PRACTICE GROUPS 8 ConstructionEducationHealth CareHuman ServicesManufacturing/EnergyProfessional ServicesReal EstateTechnology/Life ScienceAgribusiness Risk Management Services Risk Placement

10. BENEFITS SPECIALIST RESOURCES Health and wellness consultants Health claims analytics Program development and vendor selection Communication and education support Consulting actuary Risk analysis Plan pricing, reserving and forecasting Benefits-related financial consulting Employment law experts 7 employment law attorneys State and federal compliance Training, seminars and webinars Client technology specialists Client technology vendor review and selection Implementation support for technology solutions On-site clinic experts Plan design and vendor selection Employee education and communication Assist with compliance obligations Advanced planning consultants Business continuation planning Executive compensation plans Key person insurance

11. WHAT MAKES US SPECIAL? We offer greater convenience. We are a full-service insurance agency that can offer you a single place for all of your insurance and financial needs where we go the extra mile to resolve our clients’ issues. We offer more choice. AFG has the power to choose from many insurance providers to ultimately select the right partners for your unique needs. We offer better synergy. Your various programs and strategies should work together in many ways. With no gaps or redundancies, we offer a seamless, cost-effective program.

12. QUESTIONS? Associated Financial Group