1. Core submission document template Campaign Categories PR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

2. Entry Details NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlight it in red. Marks may be deducted if the strict slide number of entry submission is exceeded. 1. Entry Category#24 Best Use of Social Media 2. Name of Campaign#DreamAgain Global Movement 3. Name of OrganisationProcter & Gamble 4. Name of BrandSK-II 5. Name of PR AgencyFlare Communications Group

3. Entry Video https://youtu.be/eXxKyzRHAIY

9. Results Breakthrough Results Business Achievements ESOV #1 100% positive WOM 30MIL+ digital impression Astonishing Digital Results 35% Population Accumulated 2.7MIL+ views SK-II Competitors First time in history, SK-II win #1 in Q2 beauty industry market share +30% Business Growth Recruited 1.7X new users acquistion Pioneer in accentuate Facebook Livestream Marathon co-opt with influencers and media Google Trend #1 among prestige skincare brands

11. Supporting Visuals Kids reignite dreamless adults to #DreamAgain