1. Fosun International Limited (656.HK) Positioning Fosun as a Long-term Value Investor Best PR Campaign – Media Relations PR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

2. Entry Details 1.Best PR Campaign – Media Relations 2.Positioning Fosun as a Long-term Value Investor 3.Fosun International 4.N/A 5.N/A NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlight it in red. Marks may be deducted if the strict slide number of entry submission is exceeded.

3. Entry Video https://vimeo.com/176565874

4. Chinese overseas investment has grown in an extremely fast pace in recent years, reaching US$123.12 billion in 2015. As one of China’s largest investment groups, Fosun has been actively looking for overseas investment opportunities and has now extended its diversified business footprints throughout the world, including the United States, Canada, the United Kingdom, Germany, France, Russia, Portugal, Israel, Greece, Japan and etc. Fosun’s solid investment capabilities gradually caught attention by many world-class enterprises, however, has been falling into the skeptical gaze of the world, which criticized the explosion of Chinese investment more as a “shopping fever” rather than logical and reasonable investments. Chinese enterprises have certainly grown more influential among the nations in the recent decade, yet there are still markets or communities with more reluctance to welcome Chinese investments. Domestic media and general audience in targeted markets may have limited understanding for Chinese enterprises, and in particular, an investment group with complex business structure and capabilities such as Fosun. Hence, our reputation management is counted on as immediate priorities in audition and bidding processes to secure possible future investment opportunities, as well as to minimize any speculation or rumor-mongering in targeted markets. Riding on the trend of rising Chinese wealth and consumption, Fosun’s reputation sometimes also faces challenges as China’s general image is under suspicious perceptions with sensitive topics in geopolitical fights. Fosun has been leveraging its strengths to open up new financing resources, and it has helped portfolio companies to build up reliable positive corporate image globally and in China. Challenge

5. Strategy Based on our analysis on current overseas investment challenges and trends, Fosun set up multiple strategies to succeed in such rigorous environment: Defines Fosun’s corporate and management identity as a long-term value investor to the rest of the world with committed support and business structure. Differentiates Fosun from other international investment groups with our specific value-investing philosophy and management’s aspirations of “Combining China’s Growth Momentum with Global Resources”, which successfully connected foreign traditional renowned brands with Chinese growing consumption, and drove strong growth for our portfolio companies. Establishes congenial business partnership with overseas investee enterprises by means of respecting their culture values and corporate governance practices in retaining their independent routine operations, and thereby confirming that Fosun is a trustworthy partner to maximizing corporate value in Chinese market. Increase Fosun’s name recognition and awareness in the world with an emphasize of Chinese style entrepreneurship, particularly in the insurance and investment segments, thereby to differentiate Fosun from other Chinese companies, and raise the profile of Fosun to seek favor with regard to our investment. Through successful local events in various business markets and efficient media interview coverage with influential financial/business media, Fosun has further elucidated our vision and capacity to transform the company to a global investment group.

6. Execution Fosun’s corporate communications team has been actively exploring global media landscape and public relations strategies in various markets to ensure effective linkages with media and dissemination of information for business updates around the world. With our comprehensive communication network, the team has secured numbers of opportunities for our senior management team, including Chairman Mr. Guo Guangchang, Vice Chairman & CEO Mr. Liang Xinjun, and President Mr. Wang Qunbin, to conduct interviews on various storylines and attend international summits. In last year, the team arranged over ten management interviews with media in the United States, Germany, Israel, Portugal, Hong Kong and China, which meant to reaffirm Fosun’s position as a long-term value investor in the worldwide, further to deliver strong investment ambitions in targeted markets. Fosun also leveraged significant financial developments, particularly the interim and annual results announcement, and closing of major M&A transactions, to deepen media relationships and raise the profile of Fosun’s fast growth in the Wealth, Health and Happiness business segments. Both mainstream influential media, finance and trade publications reported Fosun from different perspectives, but with an emphasize of true Chinese entrepreneurship and insurance + investment strategy. Completed deals of last year, especially the acquisition of the global premium tourism chain Club Med, investment of the quintessence of Canada Cirque du Soleil, the British travel company Thomas Cook and high-end nursery brand Silver Cross, also gained significant media coverage and positive feedbacks from all over the world.

7. Results Over years by leveraging our comprehensive communications network, Fosun has communicated with top-tier business media, such as The Wall Street Journal, Bloomberg, Reuters, Forbes, Financial Times, FinanceAsia, Nikkei, The Asset and other premium news outlets with a complete network. Updating our business developments and every successful project completion ensures appropriate level of transparency and editorial board meetings in media headquarters boost the understandings of Fosun. Fosun’s management credits the positive media attention with the Group’s rapid development, as well as their proactive and unrelenting efforts in leading teams working in areas of the capital markets, capital management, financial management, and investor relations, etc. Feb 2015 - Finance Asia awarded “2014 Achievement Awards – Capital Markets Person of the Year” to Vice Chairman & CEO Mr. Liang Xinjun, in recognition of his outstanding leadership navigating Fosun’s journey towards global development and leading Fosun’s investment teams in completion of several outstanding investment projects. April 2015 - Fosun received “2014 Best Multinational M&A Enterprise in the Greater China Insurance Sector” award by IIChina.com, the Chinese service platform of the US magazine Institutional Investor.

8. Results August 2015 - Portuguese mainstream media Jornal de Negócios published the list of the “50 Most Influential Individuals of the Portuguese Economy in 2015” (Os 50 mais poderosos da economia portuguesa em 2015). Ranked 30th on the list of Portuguese political and business figures, Chairman Guo was selected for “his pursuit of Buffett’s investment model at Berkshire Hathaway and his strategic mindset centered on the demands of Chinese consumers. March 2016 - President Mr. Wang Qunbin was selected as a member of “Insurance Business America's 2015 Hot 100 List”. Wang was recognized for his roles and achievements in substantially changing insurance landscape and support sustainable growth in insurance industry. May 2016 - Forbes released the list of the world's largest public companies in 2016 as known as “The Forbes Global 2000”. Fosun ranked 434th globally in the list, up 102 places from last year, and ranked 47th amongst all Chinese enterprises. This marks the first time that Fosun reached the Top-500 spot in Forbes Global 2000, earning the best-ever ranking on the list.

9. Supporting Visuals