1. Core Submission Document Template Campaign Awards Categories PR Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 2/F Connaught Harbourfront House, Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Please paste your client organisation/brand logo here
Entry Details
Please paste your client organisation/brand logo here
Please provide the following information:
1. Entry Category
2. Name of Campaign
3. Name of Organisation
4. Name of Brand
5. Name of PR Agency
NOTE:  Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlighted in red.  Marks may be deducted if the entry submission exceeds the outlined number of slides allowed

3. Entry Video
Please paste the entry video link, if any. (Optional but strongly recommended)

4. Challenge Please insert your text here. (10%) Max. 1 slide
A clear description of the business/brand consumer challenge that public relations was being asked to address. Any key statistics which help illustrate the scale of this challenge in more detail. Mandatory information to submit: Start date, end date, key objectives, target audience, budget and key competitors
Challenge
Please insert your text here.

5. Strategy Please insert your text here. (30%) Max. 2 slides – slide 1
A clear rationale of why you chose this PR approach. The core insight on which you focused your
strategy. An outline of your message, along with creative and media thinking. How these were
developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy
Please insert your text here.

6. Strategy Please insert your text here. (30%) Max. 2 slides – slide 2
A clear rationale of why you chose this PR approach. The core insight on which you focused your
strategy. An outline of your message, along with creative and media thinking. How these were
developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy
Please insert your text here.

7. Execution Please insert your text here. (30%) Max. 2 slides – slide 1
- An overview of how your campaign/strategy was implemented
- The different tactics/mediums used within the programme
- The roles of these different tactics/mediums
Execution
Please insert your text here.

8. Execution Please insert your text here. (30%) Max. 2 slides – slide 2
- An overview of how your campaign/strategy was implemented
- The different tactics/mediums used within the programme
- The roles of these different tactics/mediums
Execution
Please insert your text here.

9. Results Please insert your text here. (30%) Max . 2 slides – slide 1
- The campaign’s bottom-line impact
- Notable changes to the stakeholders’ behaviour
- Clear evidence/metrics demonstrating the campaign’s performance
- A clear rationale as to why you believe this qualifies for a PR award
Results
Please insert your text here.

10. Results Please insert your text here. (30%) Max . 2 slides – slide 2
- The campaign’s bottom-line impact
- Notable changes to the stakeholders’ behaviour
- Clear evidence/metrics demonstrating the campaign’s performance
- A clear rationale as to why you believe this qualifies for a PR award
Results
Please insert your text here.

11. Supporting Visuals Please insert your supporting visuals here.
Max. 2 slides – slide 1 (optional)
Please insert your supporting visuals here.

12. Supporting Visuals Please insert your supporting visuals here.
Max. 2 slides – slide 2 (optional)
Please insert your supporting visuals here.