1. Chapter Fourteen The Persuasive Speech Professor Winch http://www.bedfordstmartins.com/

2. What Is Persuasive Speech? zPersuasion yThe process of influencing attitudes, beliefs, values, and behavior zPersuasive speaking ySpeech that is intended to influence the beliefs, attitudes, values, and acts of others*

3. What Is Persuasive Speech? Persuasive vs. Informative zInfluence vs. Inform zSlight change or Major Change zPersuasive speeches seek a response zPersuasive speeches respect audience choices

4. What Is Persuasive Speech? Persuasive Purposes zAre your being persuasive? yInfluence attitude yInfluence beliefs yInfluence behavior yReinforce the above 3

5. What Is Persuasive Speech? The Process of Persuasion zTips : ySeek only minor changes yEstablish a common ground ySatisfied and competent yChange=Reward

6. Contemporary Persuasive Appeals: Appeals to Audience Needs zMaslow’s hierarchy of needs ySurvival vs. Wants

7. A Plan for Organizing Persuasive Speeches: Step 1: Attention zAlways have grabber zCore Concern yGrabs immediate attention

8. A Plan for Organizing Persuasive Speeches: Step 2: Need zDescribes Issue zShow audience why it’s a need

9. A Plan for Organizing Persuasive Speeches: Step 3: Satisfaction zSatisfaction means Solution zProposal to change their belief yPersuasion to change attitude on matter

10. A Plan for Organizing Persuasive Speeches: Step 4: Visualization zShow them how it will work zSelf-esteem and Self-actualization

11. A Plan for Organizing Persuasive Speeches: Step 5: Action zTake Action zTry and bring audience with you