1. LCCC CMN 111 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR 1 SPEAKING TO PERSUADE

2. LCCC CMN 111 2 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Persuasion Is A Psychological Process Persuasion Is A Psychological Process

3. LCCC CMN 111 3 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Without Disagreement, There Would Be No Need For Persuasion Two Or More Points Of View In Complete Opposition Two Or More Points Of View In Complete Opposition Disagreement By Degree Disagreement By Degree

4. LCCC CMN 111 4 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Of All Types Of Public Speaking, Persuasion Is The Most Complex & Challenging Of All Types Of Public Speaking, Persuasion Is The Most Complex & Challenging

5. LCCC CMN 111 5 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Controversial Topics Controversial Topics People’s most basic attitudes, values, & beliefs People’s most basic attitudes, values, & beliefs Some listeners may be so committed to these attitudes, values & beliefs that they cannot be persuaded Some listeners may be so committed to these attitudes, values & beliefs that they cannot be persuaded

6. LCCC CMN 111 6 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Speakers Must Enter A Speaking Situation With Realistic Goals Speakers Must Enter A Speaking Situation With Realistic Goals Consider the speech a success if the speaker has persuaded even a few audience members to reexamine their views Consider the speech a success if the speaker has persuaded even a few audience members to reexamine their views

7. LCCC CMN 111 7 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Audiences Engage In A Mental Give-and-Take With The Speaker Audiences Engage In A Mental Give-and-Take With The Speaker

8. LCCC CMN 111 8 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Make Judgments As To Make Judgments As To Credibility Credibility Delivery Delivery Supporting Materials Supporting Materials Language Language Mental Argument With Speaker Mental Argument With Speaker

9. LCCC CMN 111 9 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Target Audience Target Audience Part Of The Audience The Speaker Most Wants To Reach Part Of The Audience The Speaker Most Wants To Reach Uncommitted Listeners Who Are Leaning Towards Agreement With The Speaker’s Views Uncommitted Listeners Who Are Leaning Towards Agreement With The Speaker’s Views

10. LCCC CMN 111 10 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE During Speech Preparation, Consider The Values & Concerns Of The Target Audience During Speech Preparation, Consider The Values & Concerns Of The Target Audience

11. LCCC CMN 111 11 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Persuasion Questions Of Persuasion Questions Of Fact Questions Of Fact Questions Of Value Questions Of Value Questions Of Policy Questions Of Policy

12. LCCC CMN 111 12 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Fact Seek to persuade based on the facts of the particular issue

13. LCCC CMN 111 13 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Fact Some questions of fact can be answered with certainty How far is it from Schnecksville to Carbon?

14. LCCC CMN 111 14 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Fact Other questions of fact are not so certain Will the economy be better or worse next year?

15. LCCC CMN 111 15 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Fact Aim Is Different Than For An Informative Speech

16. LCCC CMN 111 16 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Fact To Inform — Impart Info In An Unbiased Manner To Persuade — Present Facts In A Way That Listeners Accept The Speaker’s View Of The Facts Example: The Legal System

17. LCCC CMN 111 17 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Fact Questions Of Fact Topical Order Each Main Point Presents A Reason Why The Audience Should Agree Must Be Logical & Consistent

18. LCCC CMN 111 18 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Value Require Judgments Based Upon One’s Beliefs Right/Wrong Good/Bad Moral/Immoral

19. LCCC CMN 111 19 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Value Speaker needs to Justify Value Judgments According to Clearly Defined Standards 1 st Step — Define Speaker’s Standards For Value Judgment 2 nd Step — Judge the Subject Against Those Standards

20. LCCC CMN 111 20 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Value Topical Order First Main Point Establishes Standards For Speaker’s Value Judgments Second Main Point Applies Those Standards To The Speech Topic

21. LCCC CMN 111 21 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Questions of Policy Deal With Specific Courses of Action May involve Questions of Fact & Value, But Go Beyond To Make a Decision On What Should Or Should Not Be Done

22. LCCC CMN 111 22 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Policy 2 Types: To Gain Passive Agreement That Policy Is Desirable To Motivate The Audience To Take Immediate, Decisive Action

23. LCCC CMN 111 23 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR TO PERSUADE SPEAKING TO PERSUADE Questions Of Policy 3 Basic Issues:

24. LCCC CMN 111 24 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Need Prove There Is A Need For Change

25. LCCC CMN 111 25 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Plan Suggest A Specific Plan (Policy) That Will Solve The Need

26. LCCC CMN 111 26 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Practicality Show That The Plan Is Workable & Will Solve The Need Without Creating New Problems

27. LCCC CMN 111 27 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Policy Types Of Organization: Problem Solution Prove Existence Of Problem State The Solution

28. LCCC CMN 111 28 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Policy Problem — Cause — Solution Prove Existence Of Problem Analyze Causes Of Problem State The Solution

29. LCCC CMN 111 29 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions Of Policy Comparative Advantages Comparative Advantages Devotes Each Main Point To Why Speaker’s Plan Is Preferable To Other Plans

30. LCCC CMN 111 30 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Monroe’s Motivated Sequence 5 Steps:

31. LCCC CMN 111 31 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Monroe’s Motivated Sequence: Attention Gain Attention & Interest

32. LCCC CMN 111 32 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Monroe’s Motivated Sequence: Need Show Need For Change

33. LCCC CMN 111 33 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Monroe’s Motivated Sequence: Satisfaction Present Plan That Will Remedy The Need

34. LCCC CMN 111 34 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Monroe’s Motivated Sequence: Visualization Visualize Benefits & Practicality of The Plan

35. LCCC CMN 111 35 KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR SPEAKING TO PERSUADE Questions of Policy Monroe’s Motivated Sequence: Action Urge Audience To Take Action To Support The Plan