2. Sales letter For certain product or service Win customers back

3. Sale Our chain stores always have marvelous New Year sales. Until 1983 he worked in sales and marketing. We list the goods for sale. Please avail of this rare opportunity that the VK Brand deep-sea fish oil is at cost in a sale:US$35 per bottle. These are on sale with Pounds Sterling 7 off.

4. sales adj. 销售的，有关货物的 sales contract sales confirmation sales volume sales promotion sales department sales manager sales allowance

5. TIPS A attention getting I interest developing D desire seducing A action securing

6. Attention getting EXAMPLE 1: money talk The most comprehensive selection of Abraham Lincoln’s speeches,public writings, and private letters ever published! YOURS FOR JUST $3.95! EXAMPLE 2: Parallel You created them. You animated them. You perfected them. Now it's time to put your GIF animations out there for the world to see. And you've come to the right place. GIFAnimations.com is a free web site …

7. EXAMPLE 3: trapping—problem solving If you are looking for the chance to be your own boss… or earn extra income in your spare time…or a way to achieve independence when you retired… SMALL-ENGINE REPAIRE could be the answer. EXAMPLE 2: let the famous talking Ivan Lendl…Boris becker…Jim Courier… Pardon me for name-dropping, but I have exciting news about these and other all time tennis greats that I want to share with Tennis International readers.

8. Introduce products Quality : superior, supreme, superb Price: suitability for the needs of the client or the market

9. 物美价廉 of favorable price and excellent quality : Of sound durability/efficacy/workmanship/ and excellent value for money Superior in quality and reasonable in price Superb quality with comparable prices

10. Desire seduction Offer favorable terms -Special or seasonal reduction or discount -Prompt shipment Emphasize that the timing is good

11. Securing Action Having convinced your reader that your product or service is worth the price, you want to get action before the reader has a change of mind, before forgetfulness defeats you, before the money goes for something else before any of the things that could happen do happen. Therefore, a good persuasive closing is essential.

12. good action closing 1) clearly state what action you wish the reader to take. 2) make that action easy through facilitating devices and careful wording. 3) date the action--if possible and appropriate. 4) provide a reader benefit as stimulus for action. Always include elements 1, 2, and 4 Use dated action, item 3, ONLY when it is appropriate for your writing situation.

13. Clearly State What Action You Wish The Reader To Take Should the reader order your product or service? Call your office to set up an appointment? Fill out a form? Visit a local dealership or store to see a demonstration? Invite the visit of a sales representative? AVOID name two actions and ask the reader to take one or the other-- Some people faced with a choice resolve their dilemma by doing nothing.

14. Make That Action Easy Through Facilitating Devices And Careful Wording Facilitating devices: order blanks, order cards, and postcards or envelopes already addressed and requiring no postage--remove some of the work in taking action. your phone number (with area code and extension) state your office hours and location

15. Careful wording Emphasize what you are asking is simple. Such wording helps reduce reader reluctance to take action. "Write and let us know your choice" suggests more work than "Check your color choice on the enclosed card." "Jot down," "just check," "simply initial" are also examples of wording that suggest ease and rapidity in doing something.

16. Date The Action--If Possible And Appropriate Name the date -- whenever you need the reader's response by a certain time. Tactfully reason it -- perhaps to meet the deadline for a sale.

17. Provide A Reader Benefit As Stimulus For Action Provide motivation for the reader, psychological value as well - emphasizes service attitude--rather than the greed stressed if you end with dollars and cents talk or the mechanics of ordering.

18. Some examples 1. Mr. J. B. Nickle, our Memphis representative, will be glad to call at a time convenient for you. Fill out and mail the enclosed postcard, and he will come to your home and explain how your Stair Traveler can make your daily living more pleasurable. 2. You can begin to enjoy the unusual reception of a famous Foremost set by placing your order now.

19. 3. If you have any technical questions concerning our products, please call us toll free at (800) 555-9525 and ask for Technical Service. Our staff will be pleased to lend whatever assistance they can. 4. We are enclosing an order blank and postage paid envelope for your convenience.

20. Repeat order Winning such a significant repeat order not only demonstrates that our products meet the operational needs of these two high profile customers day-in day-out, but also the capabilities of our service organisation when it comes to providing a comprehensive range of back-up services on such a large geographical scale.

21. letter writing Write a letter to push the sales of The Economists, a monthly magazine for targeted clients (decision makers of companies)

22. Great wealth is not the only thing that Bill Gates and many other millionaires have in common Dear Business Executive: Not everyone can expect to become a millionaire, but we can all speculate on the reasons for a person’s success. And we can attempt to emulate that success. Every day,people in business make decisions,big and small,which together determine the degree of their success. But these decisions need to be based on more than just an assessment of bald facts—that need the incisive analysis and commentary provided by The Economist.

23. Each week The Economist does more than just report the news. It gives readers an international perspective on global issues that affect business and on regional issues which might be more immediately pressing, such as political corruption in India,China/Taiwan intransigence and infrastructure development in Malasia. The Economist also explores the world’s latest corporate trends, profiles high performers in business,provides essential information on financial markets and examines new management styles. In short, The Economist is an essential weekly briefing on world and business matters. That’s why business decision-makers read it—they know they need the most current,relevant and accurate information on which they can base their judgments,and their business decisions. However,one decision is easy!

24. Now is an ideal time to make this decision. Because if you subscribe before 23 rd June,2004 you will be able to read The Economist at a substantial saving on the newsstand price—it’s delivered free too! To take advantage of this special offer,simply complete the enclosed form and return it in the envelope provided. Then you can join the world’s business elite and read The Economist regularly—and know that you’re in good company! Sincerely yours,

25. Stacey’s 1670 Broad Street Newark, New Jersey o7102 June 29, 200x Mrs. Virginia Cranshaw 28 Blanford Place Verona, New Jersey 07044

26. You’ve earned Dear. Cranshaw: 50 cents Is it worth 50 cents a line to you to read this $1.00 letter? $1.50 We’ll gladly pay you that amount-but only if $2.00 you read the entire letter. $2.50 Now, we reason it this way: you really are a $3.00 valued customer, although lately you haven’t $3.50 been in even to say “howdy.” We would like $4.00 you to come back to Stacey’s; we would like $4.50 to see you often; we would like to reopen ur $5.00 account. We think that it is better for us to $5.50 have a long-term customer like u on our $6.00 books than a customer we don’t know. And

27. $6.50 since it would cost us at least $12 to open a $7.00 new account, we’d rather pass them on to u. $7.50 So, we say, “Here’s an $12 check on the house. $8.00 Come in and select anything you want to up $8.50 to $50 or more, from our extensive stock of $9.00 nationally advertised apparel for the entire $9.50 family. Or select a household article-toaster, $10.00 iron, lamp, or chair- you’ve been thinking $10.50 about. Or, do your gift shopping early for $11.00 such items as watches, silver bowls. $11.50 The enclosed “check” is your down payment. $12.00 Why not come in tomorrow? Cordially yours, Phyllis Moore Customer Relations Encl.

28. 本着友好平等和互惠的精神 就某事交换意见 加强两国关系 追溯到 销售额超过 … 与 … 竞争 出口许可证的发放情况 就 … 而言 在这一特殊的角度和方面 在标题简要概述

29. In the spirit of friendship,equality and mutual benefit Exchange views on Strengthen the relationship between two countries Date from/ date back to Sales in excess of … Compete against Export licensing position As far as … is concerned On this particular angle To be briefly outlined in the heading

30. Letter Writing Instruction Write a letter to promote your new product :Reishi Mushroom Extract to an old agent with whom you enjoy joint success in the sale of Gingsen pills

31. Product Description Reishi Mushroom Extracts （ Chinese Herb Medicine : Ling-Zhi ） --- over thousands of years as a miraculous remedy for diseases from traumatic wounds, inflammation, various ulcers etc. Property: Sweet, cold

32. Reishi used to treat Normal sleep High altitude stress Cancer as immunopotentiators Cardiac and liver disease Immune system health increases the resistance to stress and improves the general tone of the body and mind. Reishi mushroom extracts have been shown to exert many beneficial effects which seems to support Reishi historical use as an "adaptagen".

33. Dear Mr. Young, Hand in hand, shoulder against shoulder, we made it. The statistics tell that the sale of Gingsen pills brushed the record of the last season. While enjoying the joint success, we should take the advantage of the hot market for chinese herbs. The timing is perfect for Reishi Mushroom Extract, a new product out of two years of research and clinic tests. Over thousands of years as a miraculous remedy for diseases from traumatic wounds, inflammation, various ulcers etc., Reishi is as famous as Gingsen in the planet.

34. Our extracts have been shown to exert many beneficial effects which seems to support Reishi historical use as an “adaptagen”. Full details are in the catalogues under the same cover. Besides, With the sweet and cold taste it should find itself a good market.

35. For you, we will exceptionally hold a special stock at the old discount:10% by the end of this month. If you have any questions concerned, please call us toll free at (800) 555-9525. We will be pleased to lend whatever assistance we can. From Gingsen to Reishi, we are sure by joint effort we can make a new hit. Yours Sincerely

36. Attention getting 56000, 64500, 75609: the statistics in our record reveal an upward tendency of the sale of Ginseng in your market.

37. Great interest in TCM was aroused recently in European market. Numerous enquiries and orders have also come for our Rishi Mushroom Extracts. Our extracts are preferred for the following: origin: the largest and first class cultivation base in Jilin province Purity & quality: advanced extracting technology guarantees superb purity (over 95%) and excellent quality

38. Effect : a miraculous remedy for various diseases Property : sweet and cold, to the taste of customers You will be pleased to note that our extracts have enjoyed great popularity in South-east Asia and we have received not a single complaint up to now.

39. A full range of catalogues with prices and terms in particular is enclosed for your information. Please note that if you order by the end of this month you may obtain a special discount : 10% off. Yours faithfully

40. Pill/piece/tablet

41. bolus

42. granule

43. capsule

44. Syrup

45. Decoction piece

46. Drop

47. 1.The old-designed you required are out of stock now, therefore we’re sending you a cutting-sample of latest design instead. If you find them available, we may supply from stock right now. 2.The hand bags we quoted are made of best leather, with various styles and colors available for your market. 3.To lower the cost without impacting the quality,We have kept on researching new producing method. You see, the quality speaks for our pricing.

48. 4.Considering our long-term friendly relationship, you may earn yourself a 5% discount for an order up to 1000 pairs. Hopefully, this concession may lead to further cooperation and lay a firm foundation for future business. 5.Our portable-typewriters,made of light but hard alloy steel, are durable and convenient in carry. 6.Wuweizi Ningshen Oral Liquid possesses obvious sedative, hypnotic and anti-convulsion effects.

49. the latest high-tech medical gadgetry/device/apparatus This agreement reflects our on-going satisfaction with _____ and the levels of support provided by the company's dealer network.

50. 青霉素眼膏，通用处方药，在俄塞俄比亚 推广 南京医药， GMP 认证， 疗效：消炎镇痛，用于眼部和鼻腔的轻微 红肿和炎症，临床疗效优于同类产品，物 美价廉，安全可靠，被遴选为国家基本药 品目录药品。 外观性状：白色膏体 产品行销东南亚，深受欢迎