1. FirmSCALEFirmSCALE Business is action-oriented

2. Mission ● Building an application to provide a seamless BtoB experience by leveraging social activities ● Combine in the same place most important informations needed by users ● recommandations ● led projects, ● testimonials

3. Earnings Logic ● Customers pay for the application version ● Different prices according to the version ● Companies pay for advertisement ● Banners ● links ● All size software companies are targeted

4. Business logic ● Relevant Prestige system solution ● Project owners receive Customer Prestige ● Project applicant gain Provider Prestige ● Both receive social Prestige ● Total prestige score shows reliability ● Ratings enable to estimate how users perfom on a project. According to that performance, they get their prestige score

5. Market Analysis General Traits ● Location: Finland ● Industry: IT (Software / Web Application Development) ● Organization: Individuals, small & medium-size companies ● Positions: IT Managers of small & medium-size companies; Freelancers, Students & Sales Managers of small software / web development firms

6. Market Analysis Statistics (2005 :: CESIS + StatisticsFinland) ● Number of active small & medium companies in Finland:234,000 ● Number of employees in those companies: 1,328,000 ● Average employees per company: 5-6 people ● Number of university & polytechnic students in Finland: 300,000 ● Potential market size of focused user group: 267,000 users ● Estimated current size of focused user group: 55,000 users

7. Customer's needs ● Relevant data of business prestige ● Save time looking for potential partners ● Visually-rich ratings and testimonials ● Motivating working process

8. Competition ● Freelancer.com 2004 ● Service : outsourcing marketplace with post project system ● Price – first project posting free – 5$/ project after + 3% of the project price if it success ● 1.8 million employers and freelancers globally ● Statistics since February 2004 – Number of posted projects: 798,304 – Number of verified users: 1,812,54

9. Competition ● Linkedin 2008 https://www.linkedin.comhttps://www.linkedin.com ● Target : all professionels ● Service : Share ideas, informations and make progressed careers ● Data – 75 million members in over 200 countries. – Executives from all Fortune 500 companies are LinkedIn members. ● Price : free use

10. Competition ● SPROUTSOCIALstarted in 2009 ● Features highlights Social Media Dashboard,Brand Monitoring Find your Perfect Customers, Manage Contacts ● Prices – Free plan for 30 days – Basic service 9,99$ permonth for managing up to five identities – Premium service 49,99$ 10 identities or locations can be managed and additional metrics and more advanced tracking data is available. ● http://sproutsocial.com/ http://sproutsocial.com/

11. Competition ● SOCIAL.GOlaunched in 2009 ● Service ● Create a feature packed social network for your community ● Price ● Basic + adverts : free ● Premium (all the features) : 24,99$/month ● http://www.socialgo.com http://www.socialgo.com

12. SWOT analysis

13. Key Assumptions And Financials Assuming market size will double within 5 years. Assuming 500 users can be achieved at the close beta launch Assuming the service is good enough for each initial user to tell 2 more users. Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)

14. Pricing ● Sale price negociable with each customer according to the application version. ● Advertising for companies (Banners, featured companies,...) ● Possibility that competitors become buyers, if they decide to add our application ● All features for free for all end users