1. Bestefar Baker Goes live!

2. We invited grand parents with grand children to free baking courses ala what they saw in the film. We recruited through www.bestebarbaker.nowww.bestebarbaker.no Result: 1.000 people wanted to participate

3. We collaborated with the local culinary schools (Videregående skole matfag) to get nationwide access to locations suitable for courses. 11 locations where picked out (Tromsø, Trondheim, Bergen, Stavanger, Kristiansand, Sandefjord, Drammen, Oslo, Skjetten, Hamar, Fredrikstad) Idun Industri’s own bakers (fagkonsulenter) where teachers. Mainly Jostein Ausland who also acted in the TVC Other Idun Industri employees helped out We focused on using Idun Mors hjemmebakte ingredients especially Bakeklare fylninger Other ingredients and 20 Kenwood kitchen machines where bartered enabling us to keep cost down on a acceptable level

4. Drammen

5. Hamar

6. Stavanger

7. Trondheim

8. PR Tromsø http://www.itromso.no/kultur/article10625255.ece

9. PR Hamar http://mammasbakeri.blogspot.no/2015/03/bestefar-baker-pa-hamar.html