1. WEST Region Regional Composite REGIONAL DATA REPORT JAN – MAR 2016 vs. 2015

2. Methodology Categories: – Avocados – Total produce: Includes avocados Timeframe: YTD Q1 (January – March) 2016 Average Selling Price (ASP) is not Advertised Retail Price – Average selling price = Dollars/Volume (Units) = Average price per unit Retail data provided by IRI / FreshLook Marketing – HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources. – Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. West Region: Highlights - YTD Q1 Overview based on the following geography: – The West region captures the markets of Boise, Denver, Las Vegas, Phoenix, Portland, Salt Lake City, Seattle, Spokane and West Texas/New Mexico, plus additional cities not captured in those markets 2016 vs. 2015, avocado dollars grew +3% and was -2 points behind Total U.S. (+5%) – Category dollars trailed total produce (+5%) by -2 points – Category volume grew +25% – Category average selling price (ASP) decreased -18% to $0.79/unit – Bagged avocados drove dollar and volume growth, adding +$12.9MM and +26.3MM units to the category – Bagged avocado ASP declined -33% to $0.60/unit, and was -12% lower than the national average West posted the highest dollars and units per store per week – West averaged $833 and 1055 units per store per week through Q1 2016 3

4. West: YTD Q1 - Avocados vs. Total Produce 2016 vs. 2015, avocados grew +3%, -2 points behind total produce (+5%) West held an 11% share of total produce dollars and a 17% share of avocado dollars 4 Avocados Lagged Total Produce in Retail Dollar Sales Growth Rate

5. West: YTD Q1 Avocado Retail Overview 2016 vs. 2015, Category volume grew double-digits for two consecutive years – Dollars were up +3% in 2016 2016 vs. 2015, Category average selling price (ASP) decreased -18% to $0.79/unit 5 West Avocado Dollars Grew +3%, While Units Grew +25% (2016 vs. 2015)

6. West vs. Total U.S. - YTD Q1 PLU Comparisons West avocado dollar sales increased +3%, -2 points behind Total U.S. (+5%) – Volume increased +25%, +8 points ahead of Total U.S. Bagged avocados drove dollar and volume growth, adding +$12.9MM and +26.3MM units to the category – Bagged avocados held the second largest dollar share in West – Bagged avocado ASP declined -33% to $0.60/unit, and was -12% lower than the national average 6 West Lagged Total U.S. in Dollar Growth, But Outpaced Total U.S. in Volume Growth

7. West: YTD Q1 Category Per Store Per Week Averages West had the highest dollar velocity, more than double the U.S. average – West averaged $833 per store per week through Q1 2016 West had the highest volume velocity, more than double the U.S. average – West averaged 1055 units per store per week through Q1 2016 7 West Posted the Highest Average Dollars and Units Per Store Per Week

8. West: 2014-Q1 through 2016-Q1 Units vs. ASP Retail Units – The peak quarter was 2016-Q1 at 99MM units when ASP was $0.79/unit – The lowest quarter was 2014-Q4 at 59MM units when ASP was at $0.96/unit ASP – Lowest ASP to date occurred during 2016-Q1, $0.79/unit – Highest ASP to date occurred during 2014-Q3 at $1.14/unit 8