1. GREAT LAKES Region Regional Composite REGIONAL DATA REPORT JAN – MAR 2013 vs. 2012

2. Methodology Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) – IRI gathers chain-wide sales across all RMAs (Retail Market Areas) Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers – Data is entered into CAST system – Using CAST, data is queried and reported approximately every 4 weeks Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: Total Avocados, Fruit = Total Fruit excluding Avocados, Produce = Total Produce including Avocados Timeframe: YTD Q1 (January – March) 2013 Retail data provided by IRI / FreshLook Marketing Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. Great Lakes: Region Highlights - YTD Q1 Overview based on the following geography: – The Great Lakes Region captures the Markets of Chicago, Cincinnati, Cleveland, Columbus, Detroit, Grand Rapids and Indianapolis, plus additional cities not included in Markets Great Lakes Overview – Avocado retail dollar trends through Q1 outpaced Fruit and Produce retail dollar trends in 2013 – Category dollars grew +6% in 2012 and +21% in 2013 for a net growth of +29% over 2011 – Category units grew +9% in 2012 and +36% in 2013 for a net growth +48% over 2011 – Category average selling price (ASP) declined -3% in 2012 and -11% in 2013 to $1.04/unit Great Lakes Per Store Averages – 2013 Average dollars of $2,649 per store were +18% higher than 2012 and +22% higher than 2011 – 2013 Average units of 2,549 per store were +32% higher than 2012 and +41% higher than 2011 Great Lakes versus Total U.S. trends – GL category unit growth of +36% was +19 points higher than the national average – GL category dollar trend of +21% was +7 points higher than the national average – GL 2013 category ASP of $1.04/unit was +10% higher than the national average of $0.95/unit 3

4. Great Lakes: YTD Q1 Retail Dollar Trend Comparisons Avocados vs. Fruit vs. Produce Avocado retail dollar trends through Q1 outpaced Fruit and Produce retail dollar trends in 2013 – 2012 versus 2011, Avocados outpaced both Fruit and Produce by +7 points – 2013 versus 2012, Avocados outpaced Fruit by +17 points and Produce by +15 points – 2013 versus 2011, Avocado dollars grew +29%, which outpaced Fruit by +25 points and Produce by +23 points 4

5. Great Lakes: YTD Q1 Avocado Retail Overview Category dollars grew +6% in 2012 and +21% in 2013 for a net growth of +29% over 2011 Category units grew +9% in 2012 an +36% in 2013 for a net growth +48% over 2011 Category average selling price (ASP) declined - 3% in 2012 and -11% in 2013 to $1.04/unit 5

6. Great Lakes vs. Total U.S. YTD Q1 PLU Comparisons GL category unit growth of +36% was +19 points higher than the national average – GL growth was primarily driven by PLUs 4225, 4770 and Bagged Avocados, which collectively grew +8 million units GL category dollar trend of +21% was +7 points higher than the national average – GL growth was primarily driven by PLUs 4225, 4770 and Bagged Avocados, which collectively grew $5 million GL 2013 category ASP of $1.04/unit was +10% higher than the national average of $0.95/unit 6

7. Great Lakes: YTD Q1 Category Per Store Averages In 2013, per store dollar and unit averages were higher than the prior years – 2013 Average dollars of $2,649 per store were +18% higher than 2012 and +22% higher than 2011 – 2013 Average units of 2,549 per store were +32% higher than 2012 and +41% higher than 2011 7

8. Great Lakes: 2011 through Q1-2013 Per Store Averages By Quarter - Units vs. ASP Average Retail Units Per Store – The peak quarter was 2013-Q1 at 2,549 units per store when ASP was $1.04/unit – The lowest quarter was 2011-Q3 at 1,346 units per store when ASP was $1.72/unit ASP – Lowest ASP to date occurred during 2013-Q1, $1.04/unit – Highest ASP to date occurred during 2011-Q3, $1.72/unit 8

9. Great Lakes: Region Highlights - YTD Q1 Overview based on the following geography: – The Great Lakes Region captures the Markets of Chicago, Cincinnati, Cleveland, Columbus, Detroit, Grand Rapids and Indianapolis, plus additional cities not included in Markets Great Lakes Overview – Avocado retail dollar trends through Q1 outpaced Fruit and Produce retail dollar trends in 2013 – Category dollars grew +6% in 2012 and +21% in 2013 for a net growth of +29% over 2011 – Category units grew +9% in 2012 and +36% in 2013 for a net growth +48% over 2011 – Category average selling price (ASP) declined -3% in 2012 and -11% in 2013 to $1.04/unit Great Lakes Per Store Averages – 2013 Average dollars of $2,649 per store were +18% higher than 2012 and +22% higher than 2011 – 2013 Average units of 2,549 per store were +32% higher than 2012 and +41% higher than 2011 Great Lakes versus Total U.S. trends – GL category unit growth of +36% was +19 points higher than the national average – GL category dollar trend of +21% was +7 points higher than the national average – GL 2013 category ASP of $1.04/unit was +10% higher than the national average of $0.95/unit 9