Presentation is loading. Please wait.

Presentation is loading. Please wait.

TOTAL U.S. Regional Composite REGIONAL DATA REPORT JAN – JUN 2014 vs. 2013.

Similar presentations


Presentation on theme: "TOTAL U.S. Regional Composite REGIONAL DATA REPORT JAN – JUN 2014 vs. 2013."— Presentation transcript:

1 TOTAL U.S. Regional Composite REGIONAL DATA REPORT JAN – JUN 2014 vs. 2013

2 Methodology IRI gathers chain-wide sales across all RMAs (Retail Market Areas) – Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: Total Avocados, Produce = Total Produce including Avocados Timeframe: YTD Q2 (January – June) 2014 Retail data provided by IRI / FreshLook Marketing Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3 Total U.S.: Highlights - YTD Q2 Overview based on the following Regions: – California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West Total U.S. Overview – Avocado retail dollar trends through Q2 outpaced Produce retail dollar trends 2014 versus 2013, Avocado dollars grew +18%, which outpaced Produce by +11 points – Total U.S category units were +3% higher than prior year and +24% higher than 2012 Growth from 2012 to 2014 was driven by PLUs 4046 and Bagged Avocados for a combined +65 million units – Total U.S category dollars were +18% higher than prior year and +34% higher than 2012 Growth from 2012 to 2014 was primarily driven by PLU 4046, 4225 and bagged avocados which collectively grew +$131 million – Total U.S category ASP of $1.11/unit was +14% higher than prior year and +8% higher than 2012 Total U.S. Per Store Averages – 2014 Average Dollars of $9,599 per store were +16% higher than 2013 and +30% higher than 2012 – 2014 Average Units of 8,653 per store were +2% higher than 2013 and +21% higher than

4 Total U.S.: YTD Q2 Retail Dollar Trend Comparisons Avocados vs. Produce Avocado retail dollar trends through Q outpaced Produce retail dollar trends – 2013 versus 2012, Avocados outpaced Produce by +6 points – 2014 versus 2013, Avocados outpaced Produce by +11 points – 2014 versus 2012, Avocado dollars grew +34%, which outpaced Produce by +19 points 4

5 Total U.S.: YTD Q2 Avocado Retail Overview Category dollars grew +14% in 2013 and +18% in 2014 for a net growth of +34% over 2012 Category units grew +20% in 2013,and +3% in 2014 for a net growth of +24% over 2012 Category average selling price (ASP) decreased -5% in 2013 and increased +14% in 2014 to $1.11/unit 5

6 Total U.S.: YTD Q2 PLU Comparisons Avocado Retail Units increased by +3% and nearly +24 million units in Q vs Growth was driven by PLUs 4046 and Bagged Avocados for a combined +65 million units – PLU 4770 declined -49% for a loss of -28 million units Avocado Retail Dollars increased by +18% and +$128 million dollars in Q vs Growth was primarily driven by PLU 4046, 4225 and bagged avocados which collectively grew +$131 million – PLU 4046 had the largest Retail Dollar increase at +$70 million – PLU 4770 had an decrease of -26% or -$11 million All PLUs increased in price vs. 2013, but PLU 4770 saw the biggest increase, +47% to $1.90/unit 6

7 Total U.S.: YTD Q2 Category Per Store Averages In 2014, per store dollar and unit averages exhibited growth over the prior years – 2014 Average Dollars of $9,599 per store were +16% higher than 2013 and +30% higher than 2012 – 2014 Average Units of 8,653 per store were +2% higher than 2013 and +21% higher than

8 Total U.S.: 2012 through Q Per Store Averages By Quarter - Units vs. ASP Average Retail Units Per Store – The peak quarter was 2013-Q2 at 4,454 units per store when ASP was $1.00/unit – The lowest quarter was 2013-Q4 at 3,256 units per store when ASP was at its highest, $1.13/unit ASP – Lowest ASP to date occurred during 2013-Q1 at $0.95/unit – Highest ASP to date occurred during 2014-Q2 at $1.17/unit 8

9 Total U.S.: Highlights - YTD Q2 Overview based on the following Regions: – California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West Total U.S. Overview – Avocado retail dollar trends through Q2 outpaced Produce retail dollar trends 2014 versus 2013, Avocado dollars grew +18%, which outpaced Produce by +11 points – Total U.S category units were +3% higher than prior year and +24% higher than 2012 Growth from 2012 to 2014 was driven by PLUs 4046 and Bagged Avocados for a combined +65 million units – Total U.S category dollars were +18% higher than prior year and +34% higher than 2012 Growth from 2012 to 2014 was primarily driven by PLU 4046, 4225 and bagged avocados which collectively grew +$131 million – Total U.S category ASP of $1.11/unit was +14% higher than prior year and +8% higher than 2012 Total U.S. Per Store Averages – 2014 Average Dollars of $9,599 per store were +16% higher than 2013 and +30% higher than 2012 – 2014 Average Units of 8,653 per store were +2% higher than 2013 and +21% higher than


Download ppt "TOTAL U.S. Regional Composite REGIONAL DATA REPORT JAN – JUN 2014 vs. 2013."

Similar presentations


Ads by Google