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Innovative User Acquisition Channels Enriching Mobile Customer Journey Engage with over 50M global unique users each month.

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Presentation on theme: "Innovative User Acquisition Channels Enriching Mobile Customer Journey Engage with over 50M global unique users each month."— Presentation transcript:

1 Innovative User Acquisition Channels Enriching Mobile Customer Journey Engage with over 50M global unique users each month

2 A little about mce media We help ad-networks and publishers to distribute Android & iOS apps and acquire quality users by personally reaching out to them at the carrier and retailer Points-of-Sale. Through the use of our proprietary technology and our integration into all major tracking measurement solutions, we obtain high conversion and engagement rates. Deployed in 10s of thousands of store locations, across over 30 countries and engaging over 50 million unique devices per month through our platform. Over 50M unique devices per month Quick installation Non-Incent Side-loading support: Tracking, Reporting & Analysis

3 How does it work? mce media mobile distribution platform enables side-loading via a cable directly onto devices at carriers Points-Of-Sale, kiosks, call centers and our own recommendation app. mce media partners with mobile carriers and retailers in more than 30 countries, helping them to enrich their customers journey. mce media offers 4 options to reach out to your users: Side- loading OTA OfferWall App F2F In-store mobile retail management Solution Push notifications campaigns Installed on user’s phone, suggests and promotes Apps (Q2-2015) Pre-installing of apps by manufactures and carriers Preloading

4 Our channels of non-incent app distribution Side-loading Method: Personally installing apps onto devices via a USB cable at mobile carriers and retailers points-of-sale while meeting the end user F2F. Pricing model: CPI Average conversion rate: 70%(!) the power of Face-to-Face Preloading Method: Installing apps onto mobile devices by the manufacture or carrier prior to the purchase. Pricing model: CPI for volume campaigns. Average conversion rate: 1% Provide up to 3 weeks of lead time to convert Notification User Acquisition (NUA) Method: Push notifications via an SDK that notifies users of new apps available to install. Pricing model: CPI Average conversion rate: 1.5%

5 Clients and strategic partners

6 Tracking Integrated Partners -

7 Advertisers mce Channels Stores End-Users mce platform Apps & Media Carrier & Retailers Direct/App Developer Ad-Network / Agency Tracker Operator / Retailer In-app events tracking (clicks, installs, sales, leads) Unified dashboard for tracking & reporting Tracking links App Developer Operator Apps Third-party Apps App Developer Store Tracking links Reporting & BI Tracker The mce media ecosystem

8 Personal Engagement It’s not B2B. It’s not B2C. It’s H2H – Human-to-Human marketing Apps side-loading directly from the mce platform main screen at retailer’s POS.

9 What’s in it for you? Personally target and engage the actual user Engage with users at their “mobile wellbeing” point-of-interest Side-loading directly onto devices at carriers stores Over 50M new unique devices, each month iOS support with web clips Android support for Google Play tracking and out-of-store APKs High open and engagement rates Increase quality user base and revenues Full reporting and analysis support for post-post install events New and unique media source

10 Let’s talk…


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