2. Less is More: Harmony blending Innovation and Guest Conservation Presentation for Arabian Travel Market 2016 Presented by Christopher Warren Christopher Warren & Associates Sustainable & Responsible Tourism – Accommodation Consultants

3. Domestic visitor numbers (a) International visitor numbers (b) Commerci al aircraft (c) Accomm- odation (f) Middle East Market share (g) Dubai Intern’l Visitors 19703,7001.1% 2000674 million 2005809 million 20104.7 billion 980 million21,00021 million 6.0% 201210 million 20131.087 billion 202020 million 20301.8 billion40,0008.0% 20502.9 billion9.8% Tourism Growth

4. Energy & Water Connections More water saved - less energy used Energy Production Water Production a/c cooling Hot water Food production Preparation 1/3 used to make water 66% to produce food 85% hotels water is embedded 34% water 70% energy

5. Median Consumption Per Guest Night 2008200920102011201220132014Grand Median Seven year audited figures Dubai – 5 star hotels/resorts

6. Median Consumption Per Guest Night 2008200920102011201220132014Grand Median Energy MJ 228180167123192236224192 Water L 270220290 3003401455290 Waste k/L.0265.019.068.0225.0048.0028.0037.0048 Carbon /t.04.025.04.07.04 Seven year audited figures Dubai – 5 star hotels/resorts

7. Property A - Per Guest Night Trend 20102014 Occupancy Up 210% (+200k) Water g/n Down 4% (320L) Energy g/n down38% (172MJ) Waste g/n Down 4% (.0011 k/L C 3 )

8. Property A – Annual Total Usage Trend 20102014 Occupancy Up 210% (+200k) Water Up 206% (81,226 k/L) Energy Up 134% (43 Million MJ ) Waste Up 214%(279 k/L C 3 )

9. the “Average Hotel”

10. The Fallacy of the “Average Hotel” 5 star Guest Night Consumption in Dubai 2013 energy: 1116 MJ 95 MJ water: 3010L 190 L waste: 0.018 k/L 0.0006 k/L carbon: 0.18 t 0.02 t

11. Apply All Levers Renewable Energy and Water Efficiency Conservation

12. What consumes the most resources in tourism? “The most important factor for the best energy management practices is people” Juaidi et al 2016

13. Disruptive Innovation: Making Resources Visible

14. Increase energy supply Increase water supply Build Supply to Attract Demand Now

15. Disruptive Innovation: Making Resources Visible Increase energy supply Increase water supply Scale demand to renewable energy and water supply Guide Demand to fit Supply Shape Supply to sustainable development Build Supply to Attract Demand Now Future

16. What the public want 1.1 million downloads DEWA’s smart app DEWA smart services 14 million users Set setting a/c saved AED millions “Eat your Area” cut down food miles, support local producers, made-in-house “The Green Issue” – focus on health, transparency and waste. Co-create/creativity/individuality

17. Dubai Sustainable City Indigo Hotel

18. Innovation in Conservation

19. 4 site example Efficiency infrastructure Monitoring by the minute Making consumption visible Persuasion through relationship building

20. Guests’ Choose to Save Resource Use e: 41% saving g: 27% saving w: 32% saving Same level of Satisfied ‘Savers’ higher level of satisfaction ‘Savers’ higher appreciated staff, facilities higher e: Electricity (kWh); g: Gas (L); w: Water (L)

21. The Fallacy of the “Average Guest” Mr & Mrs Prudence e: 111.2 g: 0.00347 w: 4.3 t: 22.6 Mr & Mrs Average e: 279.8 g: 0.0193 w: 15.9 t: 24 Mr & Mrs Indulgence e: 887 g: 0.334 w: 41.4 t: 31 e: Electricity (kWh); g: Gas (L); w: Water (L); t: Maximum Inside Temperature (C)

22. Coping with success Time Occupancy Growth Efficiency Retrofitting Resource Use b-a-u Conservation Engagement Renewable Energy and Water Carbon Footprint

23. Turn Conservation into Improved Competitiveness 1.Guide direct guest involvement 2.Innovation and human behaviour harmony 3.Direct savings to co-creation experiences 4.Drive satisfaction and WOM promotion

24. www.chriswarrenonline.com.au Christopher Warren & Associates Sustainable & Responsible Tourism – Accommodation Consultants