1. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Smart Versioning y Mass Versioning Javier Badillo Senior Creative Service Specialist Clarice Sanvicente Client Services Manager Junio 2013 ©2013 DG Inc. All rights reserved1

2. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Smart Versioning ©2013 DG Inc. All rights reserved2

3. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 What is Smart Versioning? A feature that allows you to create an ad with dynamic elements in it. Content of the elements can be updated at all times (even at run time). Allows you to direct different messaging to different target audiences (can use targeting, retargeting and optimization). ©2013 DG Inc. All rights reserved3

4. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 2 2 3 3 1 1 How it works? Divide your ad in sections according variables. Create different options for every section. Cancún Jalisco Los Cabos $2,000 $1,780 $3,500

5. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 MediaMind Workshop - Flash ©2013 DG Inc. All rights reserved5 Be sure to add the Smart Versioning component. This will be in charge of updating the dynamic elements. Dynamic Text Field. MovieClip to contain images.

6. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Smart Versioning – Single Versioning ©2013 DG Inc. All rights reserved6 Very usefull for : Updating ads live. Geolocalization (multiple ads for different languages). Saving costs (many versions, one creative).

7. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Smart Versioning – Platform

8. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Versions ©2013 DG Inc. All rights reserved8

9. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Smart Versioning – Mass Versioning ©2013 DG Inc. All rights reserved9 A feature that uses dynamic elements that can be updated at all times, and allows you to build a mass number of ad versions. Can be created by pulling in a XML (Data Feed ) from an external source, or by using an Excel. Allows using Dynamic Retargeting in addition to the regular targeting & retargeting capabilities. Dynamic Retargeting saves up to 10 values per user, and can receive any value (allows for keeping track of an unlimited number of pages/products viewed by a user). NOTA

10. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Mass Versioning – Excel Create thousands of versions from a master ad through Excel. Classification Allows you to define the naming of each version. Classification Allows you to define the naming of each version. Dropdown menu that lets you assign audiencies of destination (geolocalization, retargeting) for creative versions. Dropdown menu of preloaded images. Each smart element will have its own column for the edition. Text is free text field. Click-through and tracking URL can be also managed through Excel. Media and Create teams can alternate for update the ad and addapt to their workflow.

11. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Versions ©2013 DG Inc. All rights reserved11

12. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Single Version vs. Mass Versioning ©2013 DG Inc. All rights reserved12 Single Versioning Useful for low-spend markets. Or for creative shops that need a production tool. Or when localization (use of different languages) is needed (ie. Different languages, Brazil = Portuguese, Mexico = spanish). Mass Versioning Useful for large-scale campaigns that need to target hundreds/thousands of ad versions to specific users. Useful for clients who want to populate content using XML (Data Feed ). ie. Offers of the day. Allows for the use of Dynamic Retargeting.

13. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Retargeting ©2013 DG Inc. All rights reserved13

14. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 ©2013 DG Inc. All rights reserved14 Contestar preguntas.doc / 18. CC4S Targeting and Retargeting Geo targeting Ciudades mas importantes de LatinoAmérica, por estado, por país. Keyword Targeting Comportamiento de los usuarios en los sites. Por ejemplo, ej. página moda = mujeres, página deportes = hombres Importante: los sites deben porporcionar las keywords para hacer este seteo. Retargeting Comportamiento de los usuarios en las páginas del cliente. REGISTRO, BAJO INFO, etc. Targeting Audiencies. Generando clusters de usuarios. Se trata de identificar a los usuarios según su comportamiento o su ubicación geográfica.

15. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 On-line example ©2013 DG Inc. All rights reserved15

16. Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Thank you. 52.63.78.44 jbadillovalenzuela@dgit.com www.dgit.comjbadillovalenzuela@dgit.com ©2013 DG Inc. All rights reserved16