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Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120.

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Presentation on theme: "Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120."— Presentation transcript:

1 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Algunas Novedades: Sept 2013 Maggie Policarpo New Business Director ©2013 DG Inc. All rights reserved1

2 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 TV + Digital Convergencia ©2013 Digital Generation Inc. All rights reserved2

3 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Familia moderna viendo la tela 45% Usen SmartPhone o Tableta mientras vean la TV Nielsen Q2 2011: 60% read , 19% buscando contenido relacionado con el anuncio, 13% buscan ofertas relacionado con el anuncio.

4 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 TV + Online = Mejores Resultados Y aunque no nos sorprendemos, hay muchos estudios disponibles para apoyar a esta estrategia. 07/10-reasons-to-combine-your-tv-and-web- video-ad-campaigns/://www.forbes.com/sites/ciocentral/2012/12/ 07/10-reasons-to-combine-your-tv-and-web- video-ad-campaigns/ sion-casi-puede-vivir-compania-dispositivos- moviles.htmlhttp://www.puromarketing.com/12/16516/televi sion-casi-puede-vivir-compania-dispositivos- moviles.html media/pdf/IAB_SRI_Online_Advertising_Effectiven ess_v3.pdfpdf/IAB_SRI_Online_Advertising_Effectiven ess_v3.pdf

5 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Anuncios TV + Anuncios Digitales ¿No sería fantastico poder sincronicar las campañas TV y Digital?

6 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 ¿Como funciona la campaña “Sincronizada”? ( ( ( ( Spot ID = Ad ID ( ( ( (

7 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 © 2013 DG Inc. All rights reserved. PMS /0/132 LOGO PMS /106/113 LOGO PMS /200/200 LOGO PMS /207/203 PMS PB 0/0/0 PMS WHITE 255/255/255 Primary Colors PMS 294 0/52/120 PMS /130/171 PMS /200/230 PMS /35/69 PMS /46/96 PMS /141/203 Secondary Colors PMS /0/132 LOGO PMS /106/113 LOGO PMS /200/200 LOGO PMS /207/203 PMS PB 0/0/0 PMS WHITE 255/255/255 Primary Colors PMS 294 0/52/120 PMS /130/171 PMS /200/230 PMS /35/69 PMS /46/96 PMS /141/203 Secondary Colors Una campaña digital que duraba una semana en España Prime Time, sin anuncios de TV……

8 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 © 2013 DG Inc. All rights reserved. PMS /0/132 LOGO PMS /106/113 LOGO PMS /200/200 LOGO PMS /207/203 PMS PB 0/0/0 PMS WHITE 255/255/255 Primary Colors PMS 294 0/52/120 PMS /130/171 PMS /200/230 PMS /35/69 PMS /46/96 PMS /141/203 Secondary Colors PMS /0/132 LOGO PMS /106/113 LOGO PMS /200/200 LOGO PMS /207/203 PMS PB 0/0/0 PMS WHITE 255/255/255 Primary Colors PMS 294 0/52/120 PMS /130/171 PMS /200/230 PMS /35/69 PMS /46/96 PMS /141/203 Secondary Colors La semana siguiente, la campaña digital empezó justo cuando se emitieron las campañas en TV

9 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 © 2013 DG Inc. All rights reserved. PMS /0/132 LOGO PMS /106/113 LOGO PMS /200/200 LOGO PMS /207/203 PMS PB 0/0/0 PMS WHITE 255/255/255 Primary Colors PMS 294 0/52/120 PMS /130/171 PMS /200/230 PMS /35/69 PMS /46/96 PMS /141/203 Secondary Colors PMS /0/132 LOGO PMS /106/113 LOGO PMS /200/200 LOGO PMS /207/203 PMS PB 0/0/0 PMS WHITE 255/255/255 Primary Colors PMS 294 0/52/120 PMS /130/171 PMS /200/230 PMS /35/69 PMS /46/96 PMS /141/203 Secondary Colors

10 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Sincronización con Smart Trading > Audiencia vs. Inventario

11 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Compra Cross-Media Exchange Creative Type Standard Banner In-Stream Video In-Banner Video Expandable Banner 300 x 250 Top Display Exchanges Top Video Exchanges

12 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 Tendencias – Video instream Source: Forrester Report, Online Video RTB Primed For Dramatic Growth, March 2012 En USA, RTB representará el 22% de la inversión online de Video en 2013

13 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 La Sincronizacion entre TV y Digital evoluciona, que más tendremos en los proximos meses…… SDKs, OVV, GRPs y mucho más

14 Magenta R 197 G 0 B 132 Dark Gray R 94 G 106 B 113 Medium Gray R 195 G 200 B 200 Black R 0 G 0 B 0 Warm Gray R 206 G 207 B 203 Navy Blue R 0 G 52 B 120 Medium Blue R 84 G 130 B 171 Light Blue R 179 G 200 B 230 Red R 136 G 35 B 69 Purple R 83 G 46 B 96 Light Purple R 143 G 141 B 203 Primary ColorsSecondary Colors White R 255 G 255 B 255 ¡¡Muchas gracias!! /


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