1. Damian Pattinson Executive Editor, PLoS ONE dpattinson@plos.org Using social media to add value to Open Access content

2. www.plos.org PLoS ONE Very large board of Academic Editors (1700 and counting) who handle papers through the whole review process Assessment only made on quality of science and reporting, NOT on the perceived impact or significance of the results Currently publishing in excess of 1,000 papers per month Open access, peer reviewed, online journal

3. www.plos.org … to disseminate new research … to measure impact … to enhance content Using social media…

4. www.plos.org Using social media to disseminate new research

13. www.plos.org Using social media to measure impact

14. (http://tiny.cc/ALM1)

20. CiteULike Landing Page

22. Downloading the data http://www.plosone.org/static/plos-alm.zip

25. www.plos.org Bookmarking stats 9,300 out of 32,300 (29%) papers published in PLoS have bookmarks. Of these, 4,300 have one bookmark, 1,750 have two, 1,000 have three.

26. Yan K-K, Gerstein M (2011) PLoS ONE 6(5): e19917.

27. www.plos.org PubMed Central usage data Non-scholarly citations (Facebook, Tweets, Wikipedia, Encyclopedia of Life) Incorporation of Mendeley data Integration of Google Blogs data Future Developments

28. www.plos.org Using social media to enhance content

30. www.plos.org Aggregate open access content –Wherever it is published Add value to content by connecting with data Build communities around content The goals of PLoS Hubs

33. ITIS Flickr Wikipedia NCBI GBIF

34. www.plos.org Enhance and automate content enrichment Develop Hubs community –allow users to ‘follow’ a curator Extend literature sources beyond PMC –ideally to non-OA content Extend Hubs concept to other disciplines Make Hubs easy to replicate Next steps for PLoS Hubs