1. 8 Strategy

2. 8. Zermatt Zermatt (French: Praborgne) is a municipality in the district of Visp in the German-speaking section of the canton of Valais in Switzerland. It is located at the northern base of the Matterhorn in the Pennine Alps, about 10 km (6 mi) from the border with Italy. Zermatt has a permanent population of around 5,800 people, although the actual population varies considerably through the seasons as tourists come and go. The village is situated at the end of Mattertal, a north-facing valley, at an altitude of 1,620 m (5,315 ft). The valley is a dead end; although the border with Italy is close, it cannot be crossed by road, as it traverses a glacier at an altitude of over 3,000 m (9,800 ft). Zermatt is the starting point of the Patrouille des Glaciers and the Haute Route.

4. Tourism Zermatt is famed as a mountaineering and ski resort. Until the mid-19th century, it was predominantly an agricultural community — its name, as well as that of the Matterhorn itself, derives from the alpine meadows, or matten, in the valley. In the German language, the town is "Zur Matte", or "in the meadow." The town was "discovered" mid-century by British mountaineers, most notably Edward Whymper, whose conquest of the Matterhorn made the village famous. There are several "suburbs" within Zermatt, and the largest of these organise summer street parties, where the local shops, restaurants and bars contribute towards communal events. Notable parties include the Steinmatte (held in late August, last in 2007), and the Winkelmatten (held in September, takes place every other year). Winkelmatten itself was once a separate small hamlet, but as Zermatt has grown it has become incorporated within the greater conurbation.

5. Zermatt is a starting point for hikes into the mountains, including the Haute Route that leads to Chamonix in France. Cable cars and chair lifts carry skiers in the winter and hikers in the summer; the highest of them leads to the Klein Matterhorn at 3,883m, a peak on the ridge between Breithorn and Matterhorn that offers spectacular views in all directions. It is possible to cross into Italy via the Cervinia cable car station. A spectacular rack railway line (the Gornergratbahn, the highest open-air railway in Europe) runs up to the summit of the Gornergrat at 3,089m (10,134 ft). Zermatt is also the western terminus for the Glacier Express rail service connecting to St. Moritz and the MGB (Matterhorn- Gotthard-Bahn).

6. Transportation To prevent air pollution which could disfigure the town's view of the Matterhorn, the entire town is a combustion-engine car-free zone. Electric vehicles are allowed for local commerces. The Cantonal police can issue a permit which allows residents to drive and park at the northern outskirts. Some emergency (fire trucks, ambulances, etc.) and municipal (buses, garbage trucks, etc) are also allowed to use combustion engines. Most visitors reach Zermatt by cog railway train or taxi from the nearby town of Täsch. Trains also depart for Zermatt from farther down the valley at Visp and Brig, which are on the main Swiss rail network. Passenger vehicles operating within Zermatt include tiny electric shuttles provided by hotels to carry visitors from the main train station (or the taxi transfer point just outside town) to the hotel properties, "electro" taxis operated by four major Zermatt families, and "electro" buses, which serve two routes: one between the major hotel areas and the stations of the various ski-lifts, and the other following a similar route but also serving the more rural "suburb" of Winkelmatten. Horse-drawn carriages can also be found; some are operated by hotels and others are available for hire. The town also has a heliport and a local helicopter operator, Air Zermatt, which also provides alpine rescue services. In 2007, a project group was formed to evaluate options for development of the local transportation network (as the "electro" buses do not have enough capacity). The results of this study are published in the December 2007 edition of Zermatt Inside. The six options explored are a coaster, a funicular, a metro, moving sidewalks, a gondola or more "electro" buses.

7. Electric cars in the streets of Zermatt