1. 1 A Framework for Focus Group Data Collection Michelle Revels ICF International

2. 2 Agenda Today we will discuss: –a framework illustrating the steps involved in focus group research –the role of research (study) questions in the framework –the benefits of using a framework to design and implement a focus group research study

3. 3Training in Qualitative Research

4. 4 The “Power” of Study Questions Study questions help determine: –topic areas to explore –participant selection – type of focus group in-person telephone online –synchronous –asynchronous –recruitment plan

5. 5 The “Power” of Study Questions (cont.) Study questions help determine questions for the moderator’s guide –Example 1: “Are you worried that smoking will cause cancer?” –Example 2: “When you think about smoking, what kinds of things worry you?”

6. 6 The “Power” of Study Questions (cont.) Study questions help determine: –moderator selection –note taking detail –analysis plan –report content and format

7. 7 Determining Study Questions Review the literature on the topic; Meet with other stakeholders for input; Conduct key informant interviews; Decide upon a theoretical framework, if appropriate.

8. 8 Tips from the Field Invest the time upfront to clarify and agree upon study questions Revisit study questions frequently and revise or refine as necessary.

9. 9 Benefits of Using a Framework A framework: –provides a user-friendly tool to help newcomers understand focus group research –provides a logical, and often sequential, way to conduct and manage the many steps involved –helps to ensure that data collected, and subsequent report, meets the researcher’s informational needs

10. 10 THANK YOU!! Contact Information –mrevels@icfi.commrevels@icfi.com –404-592-2156