1. ©SHRM 2015 What is ?

2. ©SHRM 2015 2 ©SHRM 2014 Value Proposition Exercise

3. ©SHRM 2015 Value is a Perception

4. ©SHRM 2015 The Things You Have

5. ©SHRM 2015 FEATURE Continuing Education Programs Certification Prep Programs What else….

6. ©SHRM 2015 FEATURE Continuing Education Programs Certification Prep Programs Members-Only Discounts Newsletter or eNewsletters Monthly Magazine/Journal Webinars Face-to-face lunches/dinners/meetings

7. ©SHRM 2015 Benefits: What People Gain from the Feature

8. ©SHRM 2015 FEATUREBENEFITS Continuing Education Programs Keeps you knowledgeable and relevant as a professional Certification ProgramsValidates your capabilities Members-Only DiscountsSaves you $$$$$$$ Newsletter or eNewsletters Easy access to timely information Monthly Magazine/Journal Covers the hottest topics and trends around in your area Webinars Convenient learning at your fingertips Face-to-face lunches/dinners/meetings Networking with other professionals like you to discuss and solve common problems

9. ©SHRM 2015 Avoidance: What People Don’t Want to Experience

10. ©SHRM 2015 FEATUREBENEFITSAVOIDANCE Continuing Education Programs Keeps you knowledgeable and relevant as a professional Missing out on essential knowledge for professionals Certification Programs Validates your capabilities Getting passed over for a higher position Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else! Newsletter or eNewsletters Easy access to timely information Wasting time searching for critical information Monthly Magazine/Journal Covers the hottest topics and trends around in your area Not being on top of major employer concerns Webinars Convenient learning at your fingertips Costs of travel, room and board for educational needs Face-to-face lunches/dinners/m eetings Networking with other professionals like you to discuss and solve common problems Working in isolation on key issues that would benefit from multiple viewpoints

11. ©SHRM 2015 Emotional Drivers: Speaking to Aspirations

12. ©SHRM 2015 FEATUREBENEFITSAVOIDANCEEMOTIONAL DRIVERS Continuing Education Programs Keeps you knowledgeable and relevant as a professional Missing out on essential knowledge for professionals Gain confidence in your abilities Certification Programs Validates your capabilities Getting passed over for a higher position Becoming an authority in my field Members-Only Discounts Saves you $$$$$$$ Paying too much somewhere else! Good steward of organization money Newsletter or eNewsletters Ongoing access to timely information Wasting time searching for critical information Allows you more time to spend on the things that really matter Monthly Magazine/Journal Covers the hottest topics and trends around in your area Not being on top of major employer concerns Being on the cutting edge of the profession Webinars Convenient learning at your fingertips Costs of travel, room and board for educational needs You can become an expert in a specific area Face-to-face lunches/dinners/m eetings Networking with other professionals like you to discuss and solve common problems Working in isolation on key issues that would benefit from multiple viewpoints Making professional friendships that last a lifetime

13. ©SHRM 2015 Monthly Face-to-Face Meetings – You’re not alone! Dozens of professionals attend our collaborative events designed to meet, learn and grow alongside other professionals. Members Only Discounts – Exclusive savings on all your local professional networking and professional development needs, lightening the load on your company and your wallet. Putting it All Together

14. ©SHRM 2015 Value Confirmation Testing Ask What Your Current Members Think –Why did they join? –Why did they renew? –Use their feedback for your campaigns and pitch Use Your Own Personal Experience –Why did I join? Why do I like being part of this chapter?

15. ©SHRM 2015 SHRM & Chapter Membership FROM SHRM: Information and Knowledge, Peace of Mind – Access to Knowledge Advisors. Seek advice for a specific situation or to validate your proposed solution to a challenge. – Samples. Policies, forms, interview questions, job descriptions. Lots to save time and utilize vetted resources. – HRWeek & HR Magazine. Making sure HR pros know what they need to know. FROM A CHAPTER: – Connections, Community. – Discussions on Local Challenges. – National News made Relevant Locally

16. ©SHRM 2015 Value of SHRM We’ve run the numbers for you: 10 Issues of HR Magazine$70 Reading 3 of the more than 50 research reports$299.85 Participation in 12 webcasts from other organizations$1,500 Savings by not having to pay some consultant feesYour estimate Full access to SHRM sample forms, policies, how-to guides and presentations $300 SHRM Membership Value = $2169.85 or higher You Pay Only $190

17. ©SHRM 2015 Can you tweet your value? #SHRM#SHRM offers HR practitioners expert guidance, time-saving tools, resources & the largest HR community. Stay compliant, get ahead w SHRM 17

18. ©SHRM 2015 FEATUREBENEFITSAVOIDANCEEMOTIONAL DRIVERS