1. Strategies for Implementing CSR
Lecture 4
CSR

2. Models of CSR
Strategies for Implementing CSR

3. Important Websites www.indiapartnershipforum.org/csr www.bsr.org

4. Models of CSR
Ethical CSR
Altruistic CSR
Strategic CSR

5. Ethical Model of CSR Business Ethics Corporate Governance
Corporate mission, vision and values
Evaluation and monitoring of ethics
Ethics training and hotlines for employees
Cyber ethics
Consideration of ethical dimensions of strategic decisions

6. Altruistic Model of CSR
Community Sensitive
Philanthropic
Social Development

7. Strategic CSR Model Development of Business Business Oriented
Returns Oriented
Balance Stakeholder Interest

8. Integrated Model of CSR
Strategic CSR
Altruistic CSR
Ethical CSR

9. Community Involvement &
Typology of Corporate Activities to Promote CSR
Labour & Human
Rights
Human
Resources
Environmental
Management
Corporate Structure
&
Governance
Community Involvement &
Economic Development
CSR PROGRAMS
Accountability
Business Ethics

10. Labour and Human Rights
Engagement with unions and adherence to union standards
Codes of conduct that set standards for a company or entire industry on labour treatment
Responsible supply chain management ensuring that suppliers adhere to company’s code of conduct
Product design and development

11. Human Resources Health and other insurance benefits
Employee recognition and rewards
Equal opportunity, diversity, diversity training and religious freedom
Work/life balance and wellness programs
Employee compensation for downsizing, plant closing and reengineering measures
Volunteering in local communities
Health and safety of the job

12. Environment Management
Environment supply chain management
Consumption reduction
Natural resource stewardship
Alternative energy
Green real estate development and ecological building design
Clean technology innovation
Product and packaging design
End-of-life-cycle product stewardship
Philanthropy and sponsorships

13. Steps for Operationalizing CSR

14. Operationalising Corporate Social Responsibility
Trigger
Motivate Management
Form CSR Core Group
Identify Focus Areas
Design and Implement CSR Action Plan
Monitor and Evaluate CSR Action
Report and Communicate CSR Initiatives

15. Operationalizing CSR
Trigger : The process normally begins with a trigger or an event that requires management attention and action. This trigger or motivation can come from a product, workplace crisis, from external pressures or from inner values and principles.
Motivated Management : The trigger motivates management to take required steps for initiating CSR action in the Company. Motivated management formulates the CSR Policy and describes the Vision and Mission Statement of the Company. Written CSR Policy ensure a common understanding amongst Board members, will define how much and what a company wants to achieve and will ensure effective implementation. The CSR Policy of the company should clearly define the key stakeholders and their level of involvement.

16. CSR Policy , vision and mission of the company
Forming a CSR Core Group :, Management should form a Core Group or a Committee. A core group will be responsible to plan, execute, monitor, evaluate, report and communicate the progress and impact of CSR programmes. The Core Group will be responsible to identify the resources, execute planned activities and sustain the commitment for motivation to responsible business practices.

17. Human resource personnel : Employee Welfare, Employee Volunteering
CSR CORE GROUP MEMBERS
CEO or MD should be the Chairman of CSR Core Group and responsible for overall coordination and decision making.
CSR Personnel
Human resource personnel : Employee Welfare, Employee Volunteering
Corporate Communication and Public Relations Personnel
Finance Personnel

18. Operationalizing CSR
Monitor and Evaluate CSR Action :Monitoring and evaluating CSR action helps to analyze the impact of CSR action and plan future actions. It will vary from company to company in accordance with their focus areas. This step is critically important to boost the morale and sustain motivation of the core group and employees to sustain CSR action.
Report and Communicate CSR Initiatives: The impact of CSR initiatives should be reported and communicated under different focus area like employee welfare, environment, community, etc. Communicating CSR action to all stakeholders can act as an incentive to broaden the CSR initiative.

19. Identify the Focus Area
: The CSR core group must identify the focus area of the company. The focus area will be based on the CSR Policy, Vision and Mission of the Company.
For example: Orchid Hotel, CSR action is focussed around environmental issues.

20. Design and Implement CSR Action Plan
The CSR core group will design the CSR action plan for the company, integrating company values, focus areas and resources. Networking with local NGOs, Government bodies and like minded corporates will facilitate effective implementation of the action plan.

21. Emerging Areas of Corporate Social Responsibility
Respect for Human Rights
Socio-economic development
Employee Welfare
Consumer Protection
Respect for National Sovereignty
Resource Sharing
Corporate Community Investment
Socially Responsible Investments.
Business Responsibility
Tax Compliance
Corporate Governance
Investment in R & D
Academic Research
Environmental Responsibility
Environmental Friendly Technology
Ecofriendly Waste Disposal
Preventive and Precautionary control of environment pollution
Rectifying environmental damage
Bio-diversity Preservation
Stakeholder Involvement
Proporgation of principles and ethical values enshried in the organisation to all stakeholders

22. Area of Social Responsibility
Respecting Human Rights: not discriminating against caste, creed, gender, etc
Contributing to socio-economic development
Employee Welfare: which includes the right to organize, eliminating child labour, non-discrimination, living wage and social security, training, safety, health and wellbeing, lifelong learning, empowerment of employees,share ownership schemes etc.
Consumer Protection: includes right to information, impact of product on local market, etc
Respect for national sovereignty and local communities for multinationals.

23. Areas of Social Responsibility
Participating in academic research.
Share resources with under-privileged communities e.g., transportation and medical facilities with the community senior citizens, etc.
Community Investments e.g., companies can invest in sustainable development programmes for the community.
Socially Responsible Investments e.g., Investors should to invest in companies who follow responsible business practices
Share expertise and knowledge with peers and learn from others experience.

24. Areas of Environmental Responsibility
Respect for the Environment
Environmental friendly technologies: investment in eco-friendly technologies.
Use, conserve and discharge: energy,material and water in an eco-friendly manner.
Adopt preventive and precautionary measures for environment pollution control: Educate employees and the community to take collective, preventive and precautionary measures to reduce environmental pollution.
Rectify environmental damage at source: Treat waste before disposing it.
Bio - diversity preservation
Promote and implement an environmental policy for sustainable energy and sustainable environment.

25. Areas of Business Responsibility
Compliance with Tax Laws and other regulations.
Corporate Governance: Transparent Financial Reporting; Auditing / Verification and Accountability; addressing customer redressals and grievances.
Invest in developing science and technology.
Foster ethical trade practices
Regulate supplier’s CSR practices and distributor’s CSR practices. e.g. stop working with suppliers and distributors who do not follow responsible business practices
Transparent financial reporting : Public financial reports in newspapers for public information.