1. Your Company Name Content Marketing Plan

2. What is Content Marketing? Definition, How It Works, Why It’s Right for Us

3. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis, Founder of Monumental Shift

4. Content Marketing kon-tent mahr-ki-ting (noun) "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." – Content Marketing Institute

5. Statistics That Tell A Story Definition, How It Works, Why It’s Right for Us

6. Examples of Effective Content Marketing Companies Who are Doing it Right, What We Can Model After

11. What Our Competitions is Doing Competitors who are doing content marketing well or not well at all

12. Goals for our Content Marketing What we should reach for in our efforts

13. Content Marketing Goals More Traffic More Leads More Business Improved Financial Performance Thought Leadership Authority in our Niche Brand Awareness Better Customer Service Higher Conversion Rates Shorter Sales Cycle Better Qualified Leads More Sales

14. Our Content Marketing Strategy Our high level strategy and implementation plan.

15. Research Ideation Brainstorming Audit of existing content and resources

16. Planning Map out content calendar Assign topics to internal team member or outsource to external resources Long-term and short-term strategies in line with industry shifts, product releases, events, etc

17. Content Creation Infographics Videos Blog articles Off-site guest posts Off-site guest articles Datagraphics Free Guide & Whitepapers Webinars POV documents Email marketing Product updates Discounts & coupons

18. Measurement Traffic Conversions Leads Length of Sales Cycle Fans & Followers Sales Views, Hits, Shares

19. Internal Resources What and who we’ll need to tap into internally to make this work

20. Help We Will Need Internal content experts External resources Graphic designers SEO writers Freelance content writers Time for content marketing management, strategy, planning, etc Internal buy-in (workshops, training, education)

21. Budget & Timeline What you really want to know about

22. What We Need to Make This Happen $1000 a month for 6 months to prove XYZ results

23. Objections Perceptions that just don’t hold true

24. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” - Andrew Davis, Founder of Monumental Shift