1. TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK The What, Why and How of writing a Business Plan Rita Bonucchi Bonucchi & Associati srl 2-1

2. The What, Why and How of writing a Business Plan 22-1 Let’s talk about business plan First and general definition History Use of business plans in different situation

3. The What, Why and How of writing a Business Plan 32-1 What is a Business Plan? A document written for fund raising A document written for myself A description of the plans for a business The “road map to success” All the above….

4. The What, Why and How of writing a Business Plan 42-1 Why is business plan so important? It helps to better understand the business and to make decisions It reduces the risk It has all the advantages related to writing It is a communication tool It has a big value in terms of learning

5. The What, Why and How of writing a Business Plan 52-1 A Business Plan Describes… The business - What business are we in? The markets - Where is the opportunity? Industry forces - What are the competitive threats? What’s our competitive edge? Who is the team to implement the Plan? What resources are available for success? How much capital is required? How much risk is to be taken?

6. The What, Why and How of writing a Business Plan 62-1 Group Discussion: 10 min What about business plan in Kazakhstan? What is the attitude of entrepreneurs toward business plans? Did you already know the tool? When did you use it?

7. The What, Why and How of writing a Business Plan 72-1 The What, Why and How of Writing a Business Plan That First Lasting Impression –A Business Plan is often the first contact entrepreneurs have with a funding source. –Funding sources, e.g., VCs, “angels”, bankers, all review Business Plans. A powerful, first class Business Plan leads to a meeting with a funding source.

8. The What, Why and How of writing a Business Plan 82-1 What is a Business Plan? A document written for fund raising A document written for myself A description of the plans for a business The “road map to success” All the above….

9. The What, Why and How of writing a Business Plan 92-1 A Business Plan Describes… The business - What business are we in? The markets - Where is the opportunity? Industry forces - What are the competitive threats? What’s our competitive edge? Who is the team to implement the Plan? What resources are available for success? How much capital is required? How much risk is to be taken?

10. The What, Why and How of writing a Business Plan 102-1 Sections to a Business Plan: general USA model Executive Summary Product or Service Markets and Customers Competitor/Industry Analysis Company-Management-Operations Financials Appendices

11. The What, Why and How of writing a Business Plan 112-1 Executive Summary Describes the Principal Determinants for Success Present an overview of the niche markets your product serves, show how you will market your product, compare your product to competitive products, show revenue/profit/cash flow. Present the amount and types of funds needed and what is the financial return to the investor or partner for funds/partnering. Present a concise Summary of the key points from each Section of the Business Plan.

12. The What, Why and How of writing a Business Plan 122-1 Appendices Purpose: to support information presented in the Business Plan Full Financial Statements Management Resumes Photos/drawings of product, brochures Competitive Analyses Industry Comparables for Investors’ Exit: Show how others have made $$$$$ whose performance is similar to your business model

13. The What, Why and How of writing a Business Plan 132-1 What Resources are Available? Text books on “how to”, BPlan “kits” Consultants to write it… buyer beware! Small Business Administration (sba.gov) Incubators

14. The What, Why and How of writing a Business Plan 142-1 BUSINESS PLAN BASICS: The need to Understand My Business The Business Plan is a result of a PLANNING PROCESS –Who are your customers? –Why will the buy your service or product? –What will they pay? –How will you make and deliver the service/product –What resources (people, money, technology) will you need? –Can you make money/create value? Why Write a Business Plan?

15. The What, Why and How of writing a Business Plan 152-1 BUSINESS PLAN BASICS: What Should Be In A Business Plan? –The Plan is a SELLING DOCUMENT –Don't lose sight of the vision –The excitement must come through –The Plan should project your image –BUT: The Plan Must Be Defensible

16. The What, Why and How of writing a Business Plan 162-1 BUSINESS PLAN BASICS: What should be in a Business Plan? –Executive Summary –The Opportunity and the Company and its Services/Products –Market Research/Analysis –Economics of the Business –Marketing Plan –Design and Development Plan –Manufacturing and Operations Plan –Management Team –Schedule –Critical Risks, Problems and Assumptions –The Financial Plan –Appendices

17. The What, Why and How of writing a Business Plan 172-1 BUSINESS PLAN BASICS: What should be in a Business Plan? –Cover Page Name of Company Address Telephone/fax/email Confidentiality legend Securities law legend Control numbering of copies –Table of Contents Put one in Include page numbers

18. The What, Why and How of writing a Business Plan 182-1 BUSINESS PLAN BASICS: What should be in a Business Plan? –Executive Summary An Executive Summary is –NOT an abstract of the plan –NOT an introduction –NOT a preface –NOT a random collection of highlights An Executive Summary IS the Business Plan in miniature

19. The What, Why and How of writing a Business Plan 192-1 Teamwork: How to apply the business plan to a micro business in Kazakhstan Select an outline between the many available Adapt the outline to your target Enrich the outline

20. TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK The What, Why and How of writing a Business Plan Rita Bonucchi Bonucchi & Associati srl 2-1