1. How can you successfully analyze + explore an effective advertising campaign? Britney To Y8Joy ADVERTS/NON-FICTION TEXT

2. ADVERT NO. 1 – MOVIE POSTER ADVERT Guardians of the Galaxy Movie Poster Released 2014

3. 1.Logo 2.Slogan 3.Image 4.Title 5.Release Date 6.Background 7.Actors LABELS Actors Background Image Logo Slogan Release Date Title

4. Target Audience:  Marvel fans  Avengers fans  Comic book fans  People who like action/comedy movies  Movie-watchers They target these people mostly but they also target everyone in general to go watch the movie and see if they would enjoy it. Purpose: To attract people to go and watch the movie. Effect: The audience should save up money and go watch the movie TARGET AUDIENCE & PURPOSE

5. Logos:  Marvel Logo  A Marvel movie  People who like Marvel movies would go watch it Slogan:  “From the studio that brought you the Avengers.” shows that people who liked the Avengers would love this movie as well.  The Marvel company created both movies, advertising the company as well as the movie. LOGOS & SLOGANS

6. Colors:  Dark blue space-ish background (base color)  Green character in front (an important character)  Lasers/Canons/Weapons in bright colors Background:  Chaotic background (action- pact movie)  In space (Alien/sci-fi related movie)  Changes to black, contrast to blue & gold letters COLORS & BACKGROUNDS

7. Fonts:  Title – in big golden words  More credits and/or sponsors – tiny blue words  Actor credits – top of the poster in gold small words  Release date – slightly bigger than the blue words Tricks:  Bright light behind main characters  Characters look like they are about to fight FONTS & TRICKS

8. ADVERT NO. 2 - STARBUCKS

9. 1.Logo 2.Slogan 3.Image 4.Rights 5.Description LABELS Slogan Image Descrip tion Logo Rights

10. Target Audience:  Coffee lovers  Tiramisu lovers  Strawberry Cheesecake lovers  Starbucks fans Purpose: To advertise the new drinks that came out and to get more customers. Effect: Make more people like Starbucks, and get the new drink TARGET AUDIENCE & PURPOSE

11. Logo:  Big Starbucks logo on the cups  People who like Starbucks would be interested Slogan:  “Say yes to yum” is the slogan  Meaning it’s delicious  Has a sweet sound to it  Catchy  Creative LOGOS & SLOGANS

12. Colors:  Bright colors (Red, yellow, bright green etc.)  Red letters contrast with background  The top is multi-colored  Red color on the syrup (Strawberry cheesecake frap) is bright and in front. Background  Yellow/Paste color  Plain/Blank  Contrasts with the words and image COLORS & BACKGROUNDS

13. Fonts:  “Say yes” is kind of cursive  “Say yes” is big and eye-catching  “Tiramisu” & “Strawberry Cheesecake” is in bold (new drinks)  “New” is smaller than the name of the drink, but red Tricks:  Artist displayed the fraps so that the brightest one is in front  Colorful top would be eye- catching  Plain bright background contrasts to almost everything FONTS & TRICKS

14. COMPARISON

15. SIMILARITIES  Could easily tell what are the focal points  Would interest the audience easily  Both posters colors contrast  Both have visible logos

16. Movie PosterStarbucks Poster Dark/Cool colorsWarm/Bright colors Big gold titleDoes not really have a title Advertises moviesAdvertises drinks Not really a sloganNice sweet slogan Less descriptionSome description A lot of things happeningPlain background Poster has a black bottomMulticolored top Exciting and action pactVery sweet and happy More star war fontSweet cursive font DIFFERENCES

17. To successfully analyze and explore a effective advertising campaign you would need to observe the advert and compare. MY CONCLUSION

18. THANK YOU