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Mr. Wallace Hall Business & Computer Science Jonesboro Middle School.

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1 Mr. Wallace Hall Business & Computer Science Jonesboro Middle School

2 Wikipedia’s Definition O logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.ideogram symbolemblemiconsigntypefacetrademarkbrand

3 mcdonalds logo." wikipedia.com. Web. 29 Jun 2011..

4 Have It Your Way "burger king logo." wikipedia.com. Web. 29 Jun 2011..

5 O "Chick-fil-A." wikipedia.com. Web. 29 Jun 2011.. Eat Mor Chikin!

6 M’m! M’m! Good! "Campbell Soup Logo." wikipedia.com. Web. 29 Jun 2011..

7 Save money. Live better. "Walmart Logo." wikipedia.com. Web. 29 Jun 2011..

8 They’re Grrreat! "Frosted Flakes." wikipedia.com. Web. 29 Jun 2011.. "tony the tiger." brandsoftheworld.com. Web. 29 Jun 2011..

9 Think Outside the Bun "taco bell logo." wikipedia.com. Web. 29 Jun 2011..

10 Tips for Creating a Logo O Must look good in black & white as well as in color O Choose font carefully: must be able to read when small; use only one font (no more than two) O Keep it Simple O Appealing to the eye O Recognizable from different angles O Organized layout O Must relate directly to the topics

11 "nike logo." logoblog.com. Web. 29 Jun 2011.. Just Do It

12 Excellent Logo – the Nike Swoosh Simple Recognizable from any angle Looks good in any color and black & white Makes you think of speed and things being “right” (check mark) "nike logo." logoblog.com. Web. 29 Jun 2011..

13 Wikipedia’s Definition O A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.mottophrasepoliticalcommercialreligious

14 Tips for Creating a Slogan O Keep it short and simple - No more than about 10 words O Make it memorable - Paints a picture in your mind O Explains why and how it is beneficial O Ask yourself what you want the reader to remember O Use keywords - use a thesaurus O Be creative! O Get input from others. Try writing several and ask which is best.

15 Excellent Slogans O “Betcha can’t eat just one.” – Lay’s O “Breakfast of Champions” – Wheaties O “Have it your way.” – Burger King O “Just Do It” – Nike O “You’re in good hands with Allstate.” – Allstate Insurance Company O “I’m Loving It” – McDonald’s O “Eat fresh” – Subway

16 Your Task Write a slogan and design a logo to promote reading and/or writing to elementary school students Create an original, colorful poster for an elementary Language Arts classroom to post which includes your slogan and logo. Today: Brainstorm, sketch a rough draft, and obtain peer feedback Tomorrow: Type up your poster and sketch or find clipart for your logo Friday: Add color and finishing touches


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