1. Rotary District 7470 1 Service Above Self Membership The Future of Rotary Membership Development Webinar April 27, 2016 7:00 pm

2. Rotary District 7470 Your Presenter 2 Barry Kroll Past District Governor, 2013 – 2014 Past District Governor, 2013 – 2014 District Membership Chair District Membership Chair District Technology Chair, Webmaster District Technology Chair, Webmaster Rotary Leadership Institute Site Chair Rotary Leadership Institute Site Chair Youth Exchange to Japan – Co Chair Youth Exchange to Japan – Co Chair Mid-northeast PETS – Co Chair Mid-northeast PETS – Co Chair RYLA – Co Chair RYLA – Co Chair Rotary Club of Madison Rotary Club of Madison Club Secretary, webmaster Club Secretary, webmaster Ebulletin editor Ebulletin editor Rotarian – 26 years Rotarian – 26 years Retired – YMCA President, CEO Retired – YMCA President, CEO Barrykroll@aol.com

3. Rotary District 7470 3 Control Panel Basics

4. Rotary District 7470 Attendee participation Open and close your control panel Join audio: Choose Mic & Speakers to use VoIP Choose Telephone and dial using the information provided Submit questions and comments via the Questions panel Note: Today’s presentation is being recorded and will be provided within 48 hours. Your Participation www.rotarydistrict7470.org

5. Rotary District 7470 Membership Development Webinar Overview Review of membership statistics and trends Local Rotary Club’s –Strengths –Weaknesses –Trends Developing a Club Membership Plan Questions and Answers

6. Rotary District 7470 Rotary by the Numbers 6 Rotarians (1,209,491) Clubs (35,114) Districts (535) Zones (34) RI July 1, 2015

7. Rotary District 7470 Where is Rotary Growing/Decreasing Around the Globe 1.209 million 30 June 2014

8. Rotary District 7470 Membership Statistics 8

9. Rotary District 7470 Rotary Fact Detailed Breakdown of Age Demographics

10. Rotary District 7470 10 What is the impact of fewer members in Rotary Clubs ? What is the impact of fewer members in Rotary Clubs ?

11. Rotary District 7470 Fewer Members Fewer people sharing the workload –Committees –Technology –Public Relations –Newsletters Less Fundraising Fewer Projects Less fellowship Fewer new ideas Club meetings less exciting Others

12. Rotary District 7470 12 Whose Job is it to Bring In New Members ? Whose Job is it to Bring In New Members ?

13. Rotary District 7470 “Membership is Everyone’s Job”

14. Rotary District 7470 14 Then WHY is Membership In most Clubs static, declining or minimal growth? Then WHY is Membership In most Clubs static, declining or minimal growth?

15. Rotary District 7470 Membership Trends Club are not vibrant We talk a good game but are we really committed Although members think everyone is responsible for membership they wait for others to do the work Membership is not a top club priority –It is not discussed at every meeting –Members don’t have specific goals –Club doesn’t have a plan –Many clubs do not have a Membership Committee Membership Chairs/Committee/Club are not held accountable for achieving goals Lack of technology

16. Rotary District 7470 16 Is your Club a doorbell Club? Or Does your club have a formalized membership development plan for attracting and retaining members? Is your Club a doorbell Club? Or Does your club have a formalized membership development plan for attracting and retaining members?

17. Rotary District 7470 What Can We Do?

18. Rotary District 7470 18

19. Rotary District 7470 Membership Development Plan Major Components Club Evaluation Creating a Vision for your Club Attracting New Members Engaging your Club’s members Take advantage of Support and Resources

20. Rotary District 7470 Membership Development Plan How to evaluate your Club –Membership Assessment –Assess Club viability, history, growth –Innovation and Flexibility –Strong awareness in your community –Digital communications –Evaluate your club from the perspective of prospective member –Service Projects – International Projects

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22. Rotary District 7470 Membership Development Plan Creating a Vision for your Club –Strategic Plan –Goals –What do you want your club to be

23. Rotary District 7470 Membership Development Plan Attracting New Member –Who are your prospective members? –How do you approach a prospective member? –How do you communicate the benefits of joining your club? –How do you build a member prospect list of 200+ individuals?

24. Rotary District 7470 Flexibility & Creativity

25. Rotary District 7470 Flexible “Ready and able to change to adapt to different circumstances” Merriam-Webster

26. Rotary District 7470 ROTARY PILOT PROGRAMS Associate membership: Temporary trial membership; not active Rotarians Corporate membership: Companies sponsor up to 4 designees to share attendance and serve on projects and club committees Innovative and flexible clubs: Clubs have autonomy and freedom to innovate Satellite clubs: Clubs have up to 3 alternative club meetings

27. Rotary District 7470 Ideas for Recruiting Members Meet and Greet Identify prospects – goal minimum of 200 Joint meeting with other clubs Community recognition event Add club Speaker as prospects Bring a friend Top priority for the club – discussed at every meeting Good public relations – Recruitment materials Ask and Ask Again Technology savvy

28. Rotary District 7470 Membership Development Plan Engaging your Club’s members –Everyone has a responsibility –Serve in a leadership capacity –Communicating with your club –The Rotary Foundation, PHF, PHS, Grants, Polio –Mentoring program for new members –Member satisfaction survey –Induction, orientation, classification –Rotary beyond the club level

29. Rotary District 7470 The value proposition explains to potential members: How Rotary is relevant to them What specific benefits Rotary offers Why the person should join Rotary VALUE PROPOSITION: A PROMISE OF VALUE TO BE DELIVERED

30. Rotary District 7470 Membership Development Plan Support and Resource –District Leadership Governor Chain – DG, DGE, DGN, DGND Use your Assistant Governor District Membership Committee District Technology Committee District Foundation Committee Public Relations Committee –Rotary International Resources Rotary Central Rotary Showcase The Learning Center Regional Coordinator and Assistants Club and District Support Representatives

31. Membership Development Resources Karien Ziegler Rotary Coordinator Membership Karien@karienziegler.net Jim Fusco Assistant Rotary Coordinator Districts 7780, 7890, 7950, 7980 Jim.fusco2@gmail.com 978-340-0823 Carol Hemphill Assistant Rotary Coordinator Districts 7390, 7410, 7430, 7450 Carol_Hemphill@aim.com 570-499-7656 Emily Whitmer Regional Membership Officer Zone 24 – 32 Emily.whitmer@rotary.org 847-866-3338

32. Membership Development Resources Carolyn Johnson Assistant Rotary Coordinator Districts 7850, 7870, 7910, 7930 cfj2@icloud.com 207-232-4667 Drew Kessler Assistant Rotary Coordinator Districts 7210, 7230, 7255 dkessler@mtb.com 845-461-3883 Bonnie Sirower Assistant Rotary Coordinator Districts 7500, 7510, 7640, 7470, 7490 Botzie@aol.com 201-446-1814

33. Examples www.GreatIdeasToShare.com

35. Rotary District 7470 Questions? 35

36. Rotary District 7470 Elevator Speech

37. Rotary District 7470 37 Service Above Self Thank you for your participation Membership The Key To Our Future Barry Kroll barrykroll@aol.com www.rotarydistrict7470.org