1. THOR DATA CENTRE Presented By R J Davenport01/2011 Logical, Greener, Cheaper and Effective

2. Logical WarmCool Fossil Fuel Addict Expensive Renewable Electricity Cheap and Keen CO2No CO2

3. Greener Thor DC = 1.07 Free Cooling Power Usage Effectiveness Most DCs = 2.5 Efficiently = 1.6 No CO2 Emissions

4. Cheaper CAPEX ROI: 1.57 years Free Cooling: $435,864 Conventional Cooling: $246,317 OPEX Savings /year Power: $107,412 (50kW) Maintenance: $12,640 Difference: $189,464

5. Effective

6. References Department of Energy and Climate Change (2010). Digest of United Kingdom energy statistics 2010. 7, 10. Retrieved from http://www.decc.gov.uk/en/content/cms/statistics/publications/dukes/http://www.decc.gov.uk/en/content/cms/statistics/publications/dukes/ Grann, J. (2009). Renewable energy in Iceland. Retrieved from http://www.nordicenergysolutions.org/performance-policy/iceland/renewable-energy-in- icelandhttp://www.nordicenergysolutions.org/performance-policy/iceland/renewable-energy-in- iceland Jowitt, T. (2010). Energy now fastest rising cost for data centres. Retrieved from http://www.eweekeurope.co.uk/news/energy-now-fastest-rising-cost-for-data-centres- 10180http://www.eweekeurope.co.uk/news/energy-now-fastest-rising-cost-for-data-centres- 10180 Jones, P. (2010). Carbon Reduction Commitment 'stealth tax' puts UK data center industry in doubt. Retrieved from http://www.datacenterdynamics.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Pu blications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&AudID=E5BD2FF22AF74DF3A0 D5F4E519A61511&tier=4&id=96EE8D60F628432F9B015C6DA1E52A17 http://www.datacenterdynamics.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Pu blications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&AudID=E5BD2FF22AF74DF3A0 D5F4E519A61511&tier=4&id=96EE8D60F628432F9B015C6DA1E52A17 IceNews (2010). Iceland data centre laws to be changed. Retrieved from http://www.icenews.is/index.php/2010/09/12/iceland-data-centre-laws-to-be-changed/http://www.icenews.is/index.php/2010/09/12/iceland-data-centre-laws-to-be-changed/ Emerson Network Power (2010). Five strategies for cutting data center energy costs through enhanced cooling efficiency. 2. Retrieved from http://www.liebert.com/common/ViewDocument.aspx?id=13http://www.liebert.com/common/ViewDocument.aspx?id=13

7. References AST Global (2010). Case Study of Thor Data Centre. Retrieved from http://ast-global.com/pdf/MNFC%20FREECOOLING.pdfhttp://ast-global.com/pdf/MNFC%20FREECOOLING.pdf Greenqloud Blog (2010). Green Power Usage Effectiveness. Retrieved from http://blog.greenqloud.com/2010/10/07/green-power-usage-effectiveness-for-truly- green-comparison/http://blog.greenqloud.com/2010/10/07/green-power-usage-effectiveness-for-truly- green-comparison/ Opera Software ASA (2010). 20 million people move to Iceland. Retrieved from http://www.opera.com/press/releases/2010/11/01/http://www.opera.com/press/releases/2010/11/01/