1. BCTD Gulf Coast Leadership Summit Houston, Texas August 20, 2013 8/20/20131Gulf Coast Leadership Summit - Houston, Texas

2. Opportunities abound in the Gulf Coast Region KEY QUESTION: How do we position ourselves as problem- solvers and collaborative partners with owners and end-users? 8/20/20132Gulf Coast Leadership Summit - Houston, Texas

3. What Must We Do? 1.Embrace direct engagement with construction owners and end-users. 2.Convey our willingness and ability to solve workforce development problems. 3.Message Platform: OUR VALUE PROPOSITION. 8/20/20133Gulf Coast Leadership Summit - Houston, Texas

4. What Is Our “Value Proposition?” Highest Quality Training: $1 billion Invested Annually Across the USA in Joint Labor-Management Training Programs. JATCs train 70% of all construction apprentices in the US. Ability to mobilize a highly skilled workforce A results-driven Executive/Legislative/Regulatory lobbying program that has a proven track record of protecting and promoting the interests of our industry partners – Oil & Gas and Chemical LMCs. The delivery of the safest, most highly trained and productive workforce in the world to ensure "on time, on budget" results 8/20/20134Gulf Coast Leadership Summit - Houston, Texas

5. Our Messaging Bottom Line Building Trades Culture Change Pride, Performance & Professionalism Codes of Excellence Partnership & Collaboration: YES Antagonism and Confrontation: NO Flexibility to Meet the Needs of Our Customers Progressive Labor Relations 8/20/20135Gulf Coast Leadership Summit - Houston, Texas

6. Our Advantages Penetration of our message is on the upswing Increasing Owner/End-User realization: "low road" business model does not and cannot meet safety, quality and productivity demands of today’s owners and end-users. Owners are rightfully questioning a reliance upon a low- wage, low-skill workforce. Why? Lack of training, skills, safety practices, workmanship and productivity. 8/20/20136Gulf Coast Leadership Summit - Houston, Texas

7. g 8/20/20137Gulf Coast Leadership Summit - Houston, Texas

8. The End Result Becoming synonymous with the delivery of VALUE. 8/20/20138Gulf Coast Leadership Summit - Houston, Texas

9. What To Do With Little or No Budget? 8/20/20139Gulf Coast Leadership Summit - Houston, Texas

10. Know Your Market Stay on top of your local construction industry. Know the players. Know the projects. Identify and communicate withh a clearly defined audience. 8/20/201310Gulf Coast Leadership Summit - Houston, Texas

11. Get Yourself Known Website – Current Design + Frequently Updated Information Social Media Presence – A Little Effort Goes a Long Way 8/20/201311Gulf Coast Leadership Summit - Houston, Texas

12. Join The Conversation 8/20/201312Gulf Coast Leadership Summit - Houston, Texas

13. Join the Conversation Millions of message boards on every topic - including construction. Go to Google and find all the relevant forums and discussion groups - and join those discussions. 8/20/201313Gulf Coast Leadership Summit - Houston, Texas

14. What Do I Blog About? Educate readers on the nature of what the Building Trades do. Participate in the conversation about the Gulf Coast's economic expansion Be a guest blogger on other popular blogs. Get some tips at www.guestblogging.com. Resist the temptation to trash the ABC. 8/20/201314Gulf Coast Leadership Summit - Houston, Texas

15. Getting Free Media Coverage Letter to the Editor – Make it Timely; Be Brief Opinion/Editorial – Make it Timely; Know Your Thesis; Take a Clear Position; Support Your Claims Editorial Board Meeting Media Tool Kit – Posted to BCTD.org 8/20/201315Gulf Coast Leadership Summit - Houston, Texas

16. “Pitching” a Reporter Identify relevant journalists – Follow; Friend; and Re-Tweet them on Twitter Take the time to pitch your story to your local media. Pitch them: tri-partite collaboration. DO NOT frame it as a “union vs. non-union” story Invite reporters, bloggers, editorial boards, and gov’t officials to tour a union craft training facility. 8/20/201316Gulf Coast Leadership Summit - Houston, Texas

17. Case Studies Develop successful case studies with existing clients. Get owners and contractors talking about the union construction advantage. How did they use the Trades? What results did they realize? Case studies will help build credibility for your council or local union, and lead to new clients and customers. 8/20/201317Gulf Coast Leadership Summit - Houston, Texas

18. Leverage YouTube 8/20/201318Gulf Coast Leadership Summit - Houston, Texas

19. Steve Cooper coop@bctd.org 8/20/2013Gulf Coast Leadership Summit - Houston, Texas19

20. Why You Should Use Social Media 1.It is Powerful and Ubiquitous People Break News Online Because of How Many People Operate Strictly in That Realm Critical Mass is Achieved Constantly “Everybody’s Doing It!” Take Action by Making Allies Out of Onlookers 8/20/2013Gulf Coast Leadership Summit - Houston, Texas20

21. Why You Should Use Social Media 2. It’s Easy You’re Already Digesting Info…Spit it Out Get More Out of the Work You Already Do The Learning Curve is Not Steep Doing More Than the Next Man is Easily Achievable 8/20/2013Gulf Coast Leadership Summit - Houston, Texas21

22. Why You Should Use Social Media 3. Becoming a Source is Vital Nobody is Going to Talk About Your Issues if You Don’t Blogging Makes Your Peers the People Who Impact Business & Policy Decisions Make Other People’s Jobs Easier by Being There with Your Story Ready to Go Having New Content Switches Your Role from “Taker” to “Giver” 8/20/2013Gulf Coast Leadership Summit - Houston, Texas22

23. Why You Should Use Social Media 4. The Herd is Important Location Means Nothing. Every Victory on Your Issue Goes Into Your Arsenal Don’t be Building Trades Exclusive. You Need Support from Outside Your Circle. Build Your Email List (Local, Council, State) of Willing Participants – ENABLE THEM! 8/20/2013Gulf Coast Leadership Summit - Houston, Texas23

24. 8/20/2013Gulf Coast Leadership Summit - Houston, Texas24

25. 8/20/2013Gulf Coast Leadership Summit - Houston, Texas25

26. Why You Should Use Social Media 5. WE Party Patriots Use Me. Until You Use Me Up! 8/20/2013Gulf Coast Leadership Summit - Houston, Texas26