Presentation is loading. Please wait.

Presentation is loading. Please wait.

Empresa Municipal de Transportes de Madrid SOCIAL MEDIA: Madrid experience Ignacio Ramos Soriano Communication and Consultancy department Empresa Municipal.

Published byAllen Townsend Modified over 7 years ago

Similar presentations

Presentation on theme: "Empresa Municipal de Transportes de Madrid SOCIAL MEDIA: Madrid experience Ignacio Ramos Soriano Communication and Consultancy department Empresa Municipal."— Presentation transcript:

1 Empresa Municipal de Transportes de Madrid SOCIAL MEDIA: Madrid experience Ignacio Ramos Soriano Communication and Consultancy department Empresa Municipal de Transportes de Madrid S.A. Madrid, May 26 th, 2016

2 Empresa Municipal de Transportes de Madrid Social Media Main benefits Accesibility Popularity Customer service Relationship building Participation Awareness?

3 Empresa Municipal de Transportes de Madrid Madrid experiences Fostering public participation Decide Madrid

4 Empresa Municipal de Transportes de Madrid Madrid experiences Fostering public participation Decide Madrid

5 Empresa Municipal de Transportes de Madrid Madrid experiences Fostering public participation Decide Madrid 3.039 out of 11.156 proposals related to mobility

6 Empresa Municipal de Transportes de Madrid Madrid experiences Network building European Project STARS 35 schools: 21.000 scholars

7 Empresa Municipal de Transportes de Madrid Madrid experiences Network building European Project STARS Before 123 Between Beyond

8 Empresa Municipal de Transportes de Madrid Madrid experiences Network building European Project STARS http://eustarsmadrid.blogspot.com.es @STARSMadrid

9 Empresa Municipal de Transportes de Madrid Madrid experiences: EMT The better information, the higher client satisfaction New website and social media services Essential information and communication channel between EMT and users Facebook: 28.020 followers Twitter: 55.930 followers Instagram, Youtube and corporative blog Continually updating our users on the service (changes, incidents, information of interest, etc.) These channels are a basic tool of active listening; they allow us to have a permanent feedback from our users about complaints, needs, suggestions, etc.

10 Empresa Municipal de Transportes de Madrid Madrid experiences: EMT The better information, the higher client satisfaction Hyper connected information = higher value for the client FACEBOOK:  Seguidores (fans): 28.020  Alcance publicaciones: 30.950  Interactuaciones semanales: 10.001  Clics en publicaciones semanales: 3.450  Comentarios: 650 TWITTER:  Seguidores (fans): 55.930  Alcance potencial: 46.120.000  Tweets semanales: 960 INSTAGRAM:  Seguidores (fans): 830 (desde nov)  Me gusta por imagen: 50

11 Empresa Municipal de Transportes de Madrid Madrid experiences: EMT The better information, the higher client satisfaction Hyper connected information = higher value for the client Launched in december’15 Integrating all services (buses, parking, tow trucks, etc.) Transparency portal (openness) Responsive web design (RWD) Specific contents for visitors in 8 languajes www.emtmadrid.es

12 Empresa Municipal de Transportes de Madrid Testing an app for transport planning Collaboration request Upcoming campaign MOVEUS project

13 Empresa Municipal de Transportes de Madrid Upcoming campaign MOVEUS project

14 Empresa Municipal de Transportes de Madrid Thank you very much! Ignacio Ramos Soriano ignacio.ramos@emtmadrid.es @Ignacio_Ramos

Download ppt "Empresa Municipal de Transportes de Madrid SOCIAL MEDIA: Madrid experience Ignacio Ramos Soriano Communication and Consultancy department Empresa Municipal."

Similar presentations

Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.

Broadcast Connect Generate to the Worldyour Communities traffic & Revenue.
Bovée and Thill Social Media in Business Communication Putting new media tools to work in three industries.

Bovée and Thill Social Media in Business Communication Putting new media tools to work in three industries.
The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
Using Technology and New Media for Employment Dinah F.B. Cohen, CAP Director Derek Shields, CAP Program Manager CSUN Conference February 27, 2013.

Using Technology and New Media for Employment Dinah F.B. Cohen, CAP Director Derek Shields, CAP Program Manager CSUN Conference February 27, 2013.
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.

Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
Social Media Networking Sites Charlotte Jenkins Designing the Social Web 06-10-2011.

Social Media Networking Sites Charlotte Jenkins Designing the Social Web
Social Media Marketing. Social Media Marketing / Viral Marketing.

Social Media Marketing. Social Media Marketing / Viral Marketing.
Web 2.0 Web 2.0 is the term given to describe a second generation of the World Wide Web (WWW) that is focused on the ability for people to collaborate.

Web 2.0 Web 2.0 is the term given to describe a second generation of the World Wide Web (WWW) that is focused on the ability for people to collaborate.
Social Media and Marketing

Social Media and Marketing
 Introduction  Technology  Potential of Technology  Recommendation.

 Introduction  Technology  Potential of Technology  Recommendation.
Social Media and Marketing Contemporary Issues in Marketing 420 MKT.

Social Media and Marketing Contemporary Issues in Marketing 420 MKT.
Social Media Marketing. The Concept of Social Media Social media is online applications, platforms and media which aim to facilitate interaction, collaboration.

Social Media Marketing. The Concept of Social Media Social media is online applications, platforms and media which aim to facilitate interaction, collaboration.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Online Presence for SAIPs What’s Online Presence?

Online Presence for SAIPs What’s Online Presence?
CAPITALIZING ON TECHNOLOGY : CAPITALIZING ON TECHNOLOGY : GOVERNMENT 2.0 Dwane Brinson Lee County Tax Administrator Chair, Public Relations Committee.

CAPITALIZING ON TECHNOLOGY : CAPITALIZING ON TECHNOLOGY : GOVERNMENT 2.0 Dwane Brinson Lee County Tax Administrator Chair, Public Relations Committee.
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,
Mercedes Social Media Marketing Proposal Contact Info +962-6-5654581 /

Mercedes Social Media Marketing Proposal Contact Info /
Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.
CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

Similar presentations

Ads by Google