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Partners The City Liner Partnership will be an opportunity provided to both Government and Private sector establishments to join the CityLIner/park and.

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Presentation on theme: "Partners The City Liner Partnership will be an opportunity provided to both Government and Private sector establishments to join the CityLIner/park and."— Presentation transcript:

1 Partners The City Liner Partnership will be an opportunity provided to both Government and Private sector establishments to join the CityLIner/park and Ride program of the National Transport Commission aimed at taking private vehicles off the road making Colombo, a less congested, less polluted and more livable city. The NTC has constructed a site for Park and Ride at Angulana and its first service on Galle Road which was launched on 16 th March on a pilot basis is to be fully implemented from 1 st September 2009. In this revised format the service will operate from 7AM to 7PM with 20 minute frequencies during the peak period and 30 minute frequencies during the off-peak. Those who wish to use the service may park their vehicles at the Park and Ride or get themselves dropped off at the Angulana centre of board the vehicle at any point on Galle Road. The service in the morning will be used to service offices and after 830AM will be used for travel to leading business establishments that are partners. The coaches will travel in a circuit to these business establishments and passengers can move from one to another and come back to their homes on one ticket. A number of discounts will be available for shoppers who use these service to get to those establishments. The service will be fully sponsored by the National Transport Commission and will operate under contract to a reputed transport company that will maintain the highest standards. The program will be built on partnership with offices and shops that attract large number of vehicles in to the city. The cost of the service is as follows: Daily one-way Rs 100 Daily return (any time) Rs 180 Monthly (all days, except Sundays and public holidays) Rs 3200 per month. Whole day Shopping (any number of stops & return ) Rs 200

2 The following partnership opportunities are available. Offices or shops may qualify by attaining any one of the targeted contributions in terms of number of passengers/vehicles taken off the road or value of advertising or discount levels given to shoppers. Other contributions would also be assessed on par. partners will be given acknowledgement and their logos will be displayed in advertisement of City Liner. PartnershipBronzeSilverGoldPlatinum Offices Number of Vehicles taken off Road251020 Value of Advertising (Rs per month)10,00025,00050,000100,000 Shops Discount for Shoppers (% of bill)1%2.5%5%10% Value of Advertising (Rs per month)In store only25,00050,000100,000 Benefits To the Partners: The Logo of the Partner company will be used and displayed in all the Advertising material TV / Press / Radio / Outdoor / Promotional / Bus Branding / PR

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4 Partner Branding Strip

5 Sponsor Branding

6 Branding the City Liner Bus Shelter Ex: Sponsor Branding

7 Branding on all City Liner Media Partner Logo Ex:

8 Branding of City Liner Couch Sponsorship of Coach: Total Display Area 10ft x 8ft x 2 The Branding should be done under guidelines from the NTC Total Cost For Branding Sponsorship Pre Bus:Rs 95,000.00/- (With Production) Information: Anuruddha Lihinikaduwa Consultant National Transport Commission 241, Park Road, Colombo 5, Sri Lanka +94 77 30 40 490


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