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Istanbul-Turkish Airlines 2012 Q1. To other destinations: 19% Which Airline are you flying on with after Istanbul? Most mentions: Turkish Airlines Base:

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Presentation on theme: "Istanbul-Turkish Airlines 2012 Q1. To other destinations: 19% Which Airline are you flying on with after Istanbul? Most mentions: Turkish Airlines Base:"— Presentation transcript:

1 Istanbul-Turkish Airlines 2012 Q1

2 To other destinations: 19% Which Airline are you flying on with after Istanbul? Most mentions: Turkish Airlines Base: Istanbul destination Beyond transfer flow – Istanbul, Turkish Airlines

3 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Socio – demographic profile Activity Age Gender

4 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Socio – demographic profile Educational background Marital status Standard of living Citizenship

5 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Reasons for one’s trip today

6 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Who arranged the purchase of your airline ticket

7 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Number of people in the travelling

8 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Profile of fellow passengers

9 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. How early is your ticket bought before your air journey? (days)

10 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. How did you purchase your ticket?

11 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. The most important considerations when purchasing the airline ticket (Mean)

12 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Frequent flyer program membership

13 Green denotes a significantly higher, red a significantly lower difference from the average of the low cost carriers or full service carriers. Number of flights in the last 12 months from BUD Non Business Business


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