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Www.bud.hu Click to edit Master title style BUDAPEST Airport www.bud.hu Wizz Air – Q2.

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Presentation on theme: "Www.bud.hu Click to edit Master title style BUDAPEST Airport www.bud.hu Wizz Air – Q2."— Presentation transcript:

1 www.bud.hu Click to edit Master title style BUDAPEST Airport www.bud.hu Wizz Air – Q2

2 www.bud.hu WIZZ AIR (PARIS, LONDON, TIRGU MURES)

3 www.bud.hu Methodology and the sample Respondents were selected at random from boarding areas at terminals 1, 2A and 2B. Examined destinations / airlines and sample size: F2F interviews were carried out in either Hungarian, English, German, Romanian or Russian Fieldwork: weeks 20-27, 2009

4 www.bud.hu ActivityEducational background AgeMarital status Standard of living Gender Base: Wizz Air destination: Paris, London Citizenship Paris London Socio – demographic profile

5 www.bud.hu Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Tirgu Mures destination Citizenship Tirgu Mures

6 www.bud.hu Reason for your trip today Base: Wizz Air destinations: Paris, London, Tirgu Mures

7 www.bud.hu Base: Wizz Air destinations: Paris, London, Tirgu Mures Who arranged the purchase of your airline ticket / taking part in decision- making

8 www.bud.hu Profile of fellow – passengers Number of people in the travelling group Number of people in the travelling Base: Wizz Air destinations: Paris, London, Tirgu Mures

9 www.bud.hu How did you purchase your ticket and how early is your ticket bought before your air journey? Base: Wizz Air destinations: Paris, London, Tirgu Mures

10 www.bud.hu The most important considerations when airline ticket purchasing Base: Wizz Air destinations: Paris, London, Tirgu Mures

11 www.bud.hu Frequent flyer program membership - Paris Base: Paris destination / those who are on any frequent flyer program Sample size is too low, results are indicative!

12 www.bud.hu Frequent flyer program membership - London Base: London destination / those who are on any frequent flyer program Sample size is too low, results are indicative!

13 www.bud.hu Frequent flyer program membership – Tirgu Mures Base: Tirgu Mures destination / those who are on any frequent flyer program Sample size is too low, results are indicative!

14 www.bud.hu Number of flights in the last 12 months from Budapest Airport Business Non-busines Base: who had at least one business trip Base: who had at least one non- business trip Base: Wizz Air destinations: Paris, London, Tirgu Mures


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