2. The problem Online travel Industry works like an ecommerce website; talks to the rational side of the brain. Travelers are emotional and has emotional expectations about their trips.

3. Humanized solution

4. Personalization  Travel products and travelers relationship evolution Mass Segmented Hybrid Customised Personalized Travel Industry

5. InspirationResearchPlanningValidationBookingTravel Emotional Approach Nowadays Sharing Inspiration (why) Research (what) Planning (how) Validation (who) Booking (when) Travel (where) Sharing (wow) Emotional Travel Cycle Rational brain side Emotional brain side

6. Ludic Interface Travelers cross the travel decision process...... been an active part of the process...... interacting with their travel friends...... in a smart and fun way...... biulding their...... dream trips!

7. NegócioTecnologia Pick2trip TEAM João Marcelo CEO, Customer Develop, Partnership, Alexandre Biz Knowledge managemnt; Information architecture; travel market José Lúcio CFO, Finance, Team manager, Augusto Braun CTO, fullstack, algorithms, mobile Luiz Salomão UX, ludic interface, branding, gamification Sandro Rigo Web 3.0, ontologies, algorithms ManagersAdvisors

8. Value Preposition to Travel Industry Personalization tools Customer relationship Customer loyalty Behavioral analysis Travelers profile Smart Data

9. contact@personal2travel.com Awards 10 best startups 2015 12 best Brazilian startups