2. Driver Monitoring System for Shift Workers

3. Idea #1 – Acti Sync

4. Project Updates Synthesizing Insights from Primary & Secondary Research Shift workers suffer from 1) fragmented sleep, 2) sleep that is less restful because of sunlight, and 3) sleep that is shorter than their ideal sleep time. When sleep deprived, our bodies prioritize the stage of sleep that reduces feelings of sleepiness. But other sleep stages are still needed for proper mental & motor function! Each individual has unique sleep needs and preferences! The result is that estimating our own level of impaired function at any given time is extremely difficult and depends on many different factors.

5. Project Updates The solution Using wearable technology, we can measure Heart Rate, Sleep Time, Sleep Quality, Physical Activity, & Environmental Light to identify when a person is sleep deprived and “At-Risk”. Real-time monitoring allows us to prevent accidents before they happen, either by increasing user awareness of sleep deprivation, or by detecting physiological changes. The user no longer has to worry about tracking sleep data Can use in combination with reaction time tasks and questionnaires so participants can learn about the ways sleep deprivation affects them as a unique individual. The user can sync their device with their car, which can automatically detect when a user is “At-Risk” and create a supportive environment, as well be on alert for signs of sleep onset.

6. Project Updates Wearable Technology Current technology can measure heart rate, sleep information, activity, and more, & sync that information with your phone. Why not your car? Multiple watches means your car can tell you apart from others in your family. Future technology is moving toward wearable EEG tracking, Body Temp & more. Sleep Stages Graphic

7. Project Updates Preventing Sleepiness- Car Features Many small, scientifically-validated features can be combined to create an individual’s preferred Sleep Prevention Environment that is activated based on user’s sleep data Blue Light AromatherapyChair Vibration AlertClimate Control changes to prevent sleepiness

8. Project Updates Preventing Sleepiness- Car Features Research suggests tasks low load activities that mimic conversation by requiring user participation can prevent sleepiness and keep the focus on driving.

9. Project Updates How would this help our Persona, Jill? “I no longer have to ask myself whether I slept enough to be a safe driver. If my car tells me I only slept a few hours, even though I thought I slept more, I will try to carpool instead. If I absolutely have to drive, I know my car will have my favorite features activated automatically to help keep me focused, and is monitoring me in real time. I love talking to Dexter, he is like a free therapist!” (hypothetical review)

10. Project Updates Feedback to collect from Testing phase: The individual system components are backed by research to delay sleep, but would people actually want them? Need to have individual components for people to test out. Reach out to shift workers and ask them whether they would use a wearable device. What information would they like the car to provide (sleep time? A guess at their sleepiness? Physio data?)

11. Idea #2 – Traffic Monitoring System

12. Project Updates Problem Insights Several interviewers reported reduced likelihood of checking rear and side mirrors when tired. Only focused on front view. The Solution A display that will show the views from rear and side mirrors in a position on the dashboard to aid perception of nearby cars.

13. Project Updates The Technology Current technology can measure heart rate, sleep information, activity, and more, & sync that information with your phone. Why not your car? Multiple watches means your car can tell you apart from others in your family. Future technology is moving toward wearable EEG tracking, Body Temp & more. Sleep Stages Graphic

14. Project Updates How would this help our Persona, Jill? “When I drive I’ve noticed I forget to check my mirrors. This happens even more when I’m tired. With the dashboard display, a quick glance can tell me where the surrounding cars are.” (hypothetical review)

15. Project Updates Feedback to collect from Testing phase: Prototype by videotaping from each mirror and playing them simultaneously on a screen. Let users give feedback about placement and usefulness.

16. Idea #3 – AD Campaign Real Life stress situations ( work, home, work life balance) People not getting enough sleep ( going to sleep at 1 am/2 am and waking up at 6 am) People driving without proper rest (home to work/ work to home) Almost Crashing / Swerving (causing someone in the other lane to honk) Jerking awake and realizing that you have almost caused an accident. Stats ( XXX people die in a year in new York city alone due to falling asleep behind the wheel Don’t Drive when you’re tired – Take proper rest!!!!

17. Questions & Feedback…