2. Unit 2 Advertising

3. < Back Next > Leading in Introduction Exploring the Topic Navigation for Unit Two Home

4. < Back Next > Introduction Nowadays, advertising has become a part of life. We hear advertisements over radio every day. We watch TV commercials 电视广告 every day. Some of us like them while others may hate them. But none of us can avoid them. Advertising is a double- blade sword 双刃剑. It can be deceptive ([di'septiv] adj. 迷惑的； 欺诈的；虚伪的 ) to some people, and it can also be a useful tool for information to some other people. everything has two sides. There is no exception to advertising. Return

5. < Back Next > 1. What are the purposes of advertisement? Exploring the Topic increasing the sale of a product providing information about the product competing in the market drawing new buyers purposes? Return

6. < Back Next > * We can get much information from ads. * Ads are a must for our society. * Ads improve our living standards. * It’s fun watching or listening to ads. Exploring the Topic 2. What are the merits/advantages of advertisement? Return

7. < Back Next > * Ads lie. * Ads encourage bad things. * Ads make people spend more money. * Ads make people feel bad. Exploring the Topic 3. What are the demerits/disadvantages of advertisement? Return

8. < Back Next > Exploring the Topic 4. Do you like or dislike ads? Return

9. < Back Next > Section B Section B Navigation for Unit Two Return Practical Writing: Understanding and writing “help wanted” ads Section C Advertising Persuades Section BSection A Advertising Next >