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Sensory Escape. THE CONSUMER CHALLENGE Expectations Constant connectivity Options for entertainment Exceptional customer service Ease of utilizing services.

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Presentation on theme: "Sensory Escape. THE CONSUMER CHALLENGE Expectations Constant connectivity Options for entertainment Exceptional customer service Ease of utilizing services."— Presentation transcript:

1 Sensory Escape

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3 THE CONSUMER CHALLENGE Expectations Constant connectivity Options for entertainment Exceptional customer service Ease of utilizing services Demand for more Quicker and more reliable connections Wider variety and more unique entertainment Increased customization Increased accessibility to services The common thread: Consumers are looking for the best experience.

4 EXPERIENCES VS. THINGS Based on a survey conducted by Harris Poll last year: Consumers are buying EXPERIENCES Consumers are buying EXPERIENCES Spending on experience 70% 78% of consumers would choose putting money toward a better experience over a material thing. Overall spending on experience has increased 70% since 1987.

5 “Value-added experience is the key to competitive differentiation.”

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7 OPTIONS LaptopsTabletsSmart phonesBooksMagazines CumbersomeLimited to situation and environmentVulnerable to external distractionsLimited in options and availabilityCapped at a short shelf-life Require hands to operate Require user to be upright to avoid tension and strain Can be cumbersome with wires and accessories Require usage of hands Reliant on stable and fast connectivity Limited in options and circulation Readily deteriorates with each use Require usage of hands LAPTOPS TABLETS + PHONESBOOKS + MAGAZINES

8 OUR SOLUTION RO enhanced BT-200 smart glasses

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10 FEATURES Full display allows users to be completely immersed in the projected content – a true, virtual-reality experience. Self-contained experience Access to Android-based games, apps, content streaming, and web browsing. Unlimited content Removable memory card allows non-WiFi- reliant entertainment and customization. Portable and independent entertainment Our custom Visual Enhancement kit allows users who wear traditional eyewear to experience augmented and virtual realities. Adaptable to user’s vision needs

11 FEATURES The portable, hands-free and fuss-free nature of our smart glasses allows users optimal enjoyment and comfort even while in a recumbent position. In tight quarters, users can enjoy a wide-range of entertainment – from movies, to books, to web-surfing – in a completely self-contained environment without interfering others. Hands free Fuss free Distractio n free

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13 RENTAL SERVICE Wi-Fi package add-on Spa service add-on Gym session rental option Poolside rental option A smart glasses rental program easily adds value to existing operations And can be simply incorporated into promotional platforms Leave your laptop at home! Rent smart glasses instead. ………… Smart Glass rental Email Blast Online Booking Dropdown

14 PILOT RENTAL MODEL A pilot rental program for cruise passengers that includes accessories and visual enhancement inserts. Goal: to rent out all 100 units during the pilot program to gauge passenger responses 100 units represent < than 5% of people on an average 2,000-3,000 passenger cruise line that spans 5 to 7 days Pilot with 100 units Sun shields Bluetooth headphones Bluetooth keyboards $50 per unit rental fee 100 rental units x $50 = $5,000 in revenue per cruise 50 cruises per year = $250,000 in revenue per year Operating cost = one PTE at $50,000 per year Maintenance cost = $10,000 per year Contributing profits = $190,000 per year $190,000 in annual profit Scalable Short Payback Period Estimated passenger capture rate is 10% 100 Smart Sense glasses = $90,000. Investment payback < 6 months Rochester Optical is willing to: Consider leading the pilot program on a cruise selected by Carnival Cruises. Provide a staff to support the pilot program during the cruise if Carnival Cruises is willing to provide accommodation and meals. Assume the cost of the devices and accessories for the pilot program. Customize the home page to brand Carnival Cruises. Work with Carnival Cruise Lines on board IT technicians to connect the BT-200 device via Wi-Fi to Carnival Cruises onboard information and entertainment. Comply with all Carnival Cruise Lines requirements, policies, and regulations. Rochester Optical is willing to: Consider leading the pilot program on a cruise selected by Carnival Cruises. Provide a staff to support the pilot program during the cruise if Carnival Cruises is willing to provide accommodation and meals. Assume the cost of the devices and accessories for the pilot program. Customize the home page to brand Carnival Cruises. Work with Carnival Cruise Lines on board IT technicians to connect the BT-200 device via Wi-Fi to Carnival Cruises onboard information and entertainment. Comply with all Carnival Cruise Lines requirements, policies, and regulations.

15 BENEFIT Cost effective program that delivers OPPORTUNITY to take the industry lead in offering the latest in technology POWER to customize and enhance your client’s experience ABILITY to set yourself apart from everyone else


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