1. Television everywhere Lauri Kivinen CEO - Yle, the Finnish Broadcasting Company

2. Changing technologies, changing business models, changing habits

4. simple everyone one technology

5. Screen size: Wall - Lap - Pocket

6. Growth of Complexity Screen size:WallLapPocket Content Format:ProgramSeriesClip Way to watch:LiveCatch-upOn demand Distribution:AntennaCableInternet Business model:ProducerDistributorDevice maker Payment model:FreeBuyRent

7. Sports: IAAF Beijing 2015 Content Format:ProgramSeriesClip Way to watch:LiveCatch-upOn demand Screen size:WallLapPocket Distribution:AntennaCableInternet Business model:ProducerDistributorDevice maker Payment model:FreeBuyRent

8. Series: House of Cards Content Format:ProgramSeriesClip Way to watch:LiveCatch-upOn demand Screen size:WallLapPocket Distribution:AntennaCableInternet Business model:ProducerDistributorDevice maker Payment model:FreeBuyRent

9. News: Obama in Anchorage Content Format:ProgramSeriesClip Way to watch:LiveCatch-upOn demand Screen size:WallLapPocket Distribution:AntennaCableInternet Business model:ProducerDistributorDevice maker Payment model:FreeBuyRent

10. 1) Easy and affordable television everywhere 2) Total offering = Content + Publishing Mastering complexity

11. Yle Television Yle TV Broadcast Yle Player Our TV offering: Strategy 2015-25

12. 201720202023 2014 1 million 2 million 3 million 4 million Daily Player viewers Daily TV viewers Daily total Television audience Yle TV + Yle Player = Yle Television

13. Examples of our experience in new type of viewing

14. 20 x 50 minutes The most streamed drama series ever in Finland An example of innovation in development and script writing Hospital drama series, “Pulse”

15. Rating % Episode 1234567891011121314151617181920 First run Rerun2. RerunYle Player “Pulse” reached an average of 18% in Ratings

16. In Total watching of “Pulse”, Yle Player share was exceptionally large at 17 % Yle Player Live Timeshift on TV 17% 59% 24%

17. Given a chance for a preview, the audience did use it Average Minute Rating Episode Player Preview 2. season, 5 episodes at the time to Yle Player Player Catch-up

18. Crazy School Animated series 10 x 8 minutes

19. Yle Player Live Timeshift on TV 85% 14% 1% Most of the viewing came from Yle Player

20. ➔ more platforms ➔ new business models ➔ engagement with audiences = TOTAL OFFERING APPROACH TV will not die, but go everywhere

21. TELEVISION EVERYWHERE