1. Welcome! Online Fundraising Options and Opportunities

2. John Kenyon Nonprofit Technology Educator & Strategist JohnKenyon.org Presenters Michael Sattler Technology and Business Consultant Sattler360.com Aaron Dowell Senior Program Specialist TechSoup Global

3. Becky Wiegand Interactive Events Producer TechSoup Global Susan Tenby Director, Online Community & Social Media Team, TechSoup Global TechSoup Web Team Mary Duffy Senior Program Manager TechSoup Global

4. Agenda Who is TechSoup? The Technology Capacity Project: What’s in it for you? An introduction to online community fundraising Resources needed to launch and maintain fundraising campaigns Product donations and services through TechSoup Q & A

5. Becky Wiegand Interactive Events Producer TechSoup Global

6. Our Mission We are working toward a time when every social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.

7. How-to articles at www.techsoup.orgwww.techsoup.org Community forums to ask questions Upcoming free events and archived webinars New Product Alert and By-the-Cup newsletters TechSoup and NetSquared blogs All of the above cover topics like social media, digital storytelling, accounting and HR donor management tools, new product donations, and more Resources on TechSoup.org

9. Mary Duffy Senior Program Manager TechSoup Global

10. Awareness of Resources Keeping Up to Date Time and Resources Top Three Challenges

11. How TechSoup Is Supporting BSAV Grantees Distribution of donated products and apps Training, resources and forums Safe Night mobile App for DV orgs and their donors Registration and account management services

12. SafeNight App 1. An App Developed for DV Organizations 2. Provides an avenue for DV organizations to offer clients a “SafeNight” in a hotel 3. Allow donors to contribute through a mobile app

13. BSAVtech.wordpress.com

14. John Kenyon Nonprofit Technology Educator & Strategist

15. FOUNDATIONAL ELEMENTS OF ONLINE FUNDRAISING

17. Online Presence Strengths Good data management Fresh website content Regular e-mail contact Tracking what content is popular

18. Social Media Strengths Listening Responding Thanking Having a conversation Sharing links, resources, content

19. Social Media Strengths Listening Responding Thanking Having a conversation Sharing links, resources, content

20. Crowdfunding Lessons from One Fund Act quickly Leverage online influencers Use multi-channel approach Use #hashtags Get visual Full article: http://bit.ly/12pK2UD

21. Website Essentials Content Personal Stories from clients, staff, volunteers, board, donors, with images when possible Financial information Online donation tool Bulk e-mail tool Easy social media sharing

22. Add This/Share This

23. Online Fundraising Firing on all cylinders Print, website, e-mail, social sedia, crowd- funding tool Consistent theme and message Always be cultivating and asking

24. Coordinated Approach

26. Mobile-Friendly Website

27. E-mails Configured for Mobile

28. Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/http://info.artez.com/mobile-fundraising-research-paper-2013/ Mobile + Fundraising 15% of traffic to donation pages – mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205%

29. Questions & Discussion

30. www.johnkenyon.org @jakenyon

31. Technology and Business Consultant Michael Sattler

32. CROWDFUNDING

40. Senior Program Specialist TechSoup Global Aaron Dowell

41. AVAILABLE SOFTWARE & HARDWARE TOOLS FOR RAISING FUNDS AND ATTRACTING DONORS

42. Donations from 50+ Technology Partners

43. TechSoup Fundraising Tools TechSoup’s Fundraising page Fundraising categories and capabilities Related content Checklist

45. TechSoup Fundraising Tools: Online Manage information about donors, prospects, board members, volunteers, etc. Organize and track donor gifts, pledges, and dues Create emails, letters, and labels for marketing campaigns Accept donations online and collect donor information Give staff or access to fundraising & donor management tools from any location Use a variety of prebuilt fundraising reports to track your organization's progress

46. TechSoup Fundraising Tools: Process Payments & Donations Accept payments while traveling or at one-time events Avoid paying the setup or monthly fees associated with a typical merchant account Create a mobile website for collecting donations and sharing information Provide a process through which donors can give to your org using text message Update constituents on organization-related events and news via text message

47. TechSoup Fundraising Tools: New Additions Save money by launching a fundraising campaign with no upfront costs Increase donations by supplementing a traditional donation model with crowd-funded campaignsSpread awareness through custom shirts with design assistance from Teespring Raise funds by selling your organization's merchandise Target donors based on purchase data, including donor location and spending Host a blog to advertise the latest products for donors to purchase

48. BSAVtech.wordpress.com

49. John Kenyon Nonprofit Technology Educator & Strategist JohnKenyon.org Presenters Michael Sattler Technology and Business Consultant Sattler360.com

50. Aaron Dowell 415-633-93 adowell@techsoup.org Contact Us Mary Duffy 415-633-9318 mduffy@tecshoup.org

51. BSAVtech.wordpress.com

52. Thank You! Online Fundraising Options and Opportunities