1. Fundraising via advocacy campaigns @fairsay.com duane@fairsay.com 1

2. Question How many of you would like to work with your digital / campaigning colleagues more to get campaigning supporters to donate more? @fairsay.com duane@fairsay.com2

3. Time to bridge the divide @fairsay.com duane@fairsay.com3 Fundraising Campaigning Fear: lose existing donors Fear: lose existing campaigners

4. Campaigners = likely donors The most active supporters donate and campaign Potential supporters want to know how they can help and campaigning and donating are both options Supporters like directly funding tangible campaigning activities Donating is a political statement too @fairsay.com duane@fairsay.com4

5. 60-90% campaigners only active 1x …thus you have minutes or hours to engage them before the chance of them lapsing raises dramatically old ‘theory’: waiting to ask for donations –…doesn’t hold-up in practice –results in 60-90% lost opportunities @fairsay.com duane@fairsay.com5

6. Biggest mistake: disconnected asks Make donation ask relevant to action NO: generic ‘donate now’ YES: contribute to fund X Examples: Fund ads in newspapers / on TV / radio / billboards Fund skywriter Fund bring person to talk to politicians Fund to pay legal fees Fund to pay postage fees for shareholder vote mailing @fairsay.com duane@fairsay.com6

7. Case: Greenpeace UK @fairsay.com duane@fairsay.com7

8. Case: Greenpeace UK @fairsay.com duane@fairsay.com8

9. 380 ish cash / DD donations @fairsay.com duane@fairsay.com9

10. General findings Existing regular donors more likely to donate more Campaigners recruited online converted with a donation via telephone solicitation at a double the rate of campaigners recruited on street Existing supporters more likely to donate Findings from other sources Average cash donation value £15-20 Some campaigns raise tens or hundreds of thousands of pounds on a single campaign action Thoughts: asking for a donation early in the supporter journey sets expectation for future asks @fairsay.com duane@fairsay.com10

11. @fairsay.com duane@fairsay.com11 Questions? Comments? Learn more at Join the eCampaigning Community: fairsay.com/ecflistfairsay.com/ecflist Attend eCampaigning Forum 2012: http://fairsay.com/ecf12http://fairsay.com/ecf12 FairSay Blog: http://fairsay.com/bloghttp://fairsay.com/blog Care2’s Frogloop Blog: http://frogloop.orghttp://frogloop.org Contact me: Duane Raymond Duane@fairsay.com Skype/ Twitter: fairsay http://fairsay.com