Presentation on theme: "A non-geek’s introduction to the benefits new technology can bring to your campaign #tech4change presents..."— Presentation transcript:
a non-geek’s introduction to the benefits new technology can bring to your campaign #tech4change presents...
what do people mean when they talk about ‘new technology/media’? “web 2.0”
democracy, people + the internet... now we talk to each other to get information
why are campaigners using new technology? to reach greater numbers e.g. – MySociety, MPs expenses vote to involve your supporters e.g. – Greenpeace, GreenMyApple to engage a younger audience e.g. – The Scouts Association, Rain Tax Campaign to save money e.g. – BullyingUK to increase speed of communication e.g. – Avaaz.org / MoveOn.org / 38Degrees.org.uk
the ‘If you build it, they will come’ philosophy using tools as an ‘add-on’, not as part of a broader strategy not understanding supporters’ or targets’ relationship with technology disconnect from other campaign activities common pitfalls of online campaigns
build a strong database brief, focussed communication make it personal strategise for different levels of engagement coordinate online and ‘offline’ activism don’t obsess over the numbers! tips for new ‘e-campaigners’
what’s out there for e-campaigners? join the eCampaigners’ Forum email group start a campaign on Louder.org.uk get some help from Duane @ FairSay.com read Advocacy Online’s client’ case studies