1. Data Center Energy: Going Forward John Tuccillo, APC by Schneider Electric Founding Board of Director Member

2. Today’s Data Center Challenges NEED FOR MORE WORK IT Applications Analysis Servers Storage REAL-WORLD LIMITATIONS Financial Constraints Power Availability Cooling Capacity Space Energy Efficiency

3. What If… The Data Center Was An Example of Excellence? MORE WORK IT Applications Analysis Servers Storage REAL-WORLD LIMITATIONS Financial Constraints Power Availability Cooling Capacity Space Energy Efficiency

4. The Goal: Efficiency Models and best practices for using those technologies Existing and Emerging Technologies Data center characteristics, performance metrics, and measurement protocols Multi-Step Process

5. Who’s In The Green Grid? Board of Director Member Companies

6. More Than 200 Members: A Broad Spectrum

7. ’08 Deliverables Driving Industry Thought Leadership! #6 Green Grid Data Center Power Efficiency Metrics: PUE and DCiE #7 Five Ways to Save Server Power Consumption #8 Data Center Baseline Study Report #9 Addressing Organizational Behavior Issues in IT #10 Framework for Establishing a Rating System #11 Seven Strategies to Improve Data Center Cooling Efficiency #12 The Green Grid Peer Review of “DC Power For Improved Data Center Efficiency” by LBNL #13 A Framework for Data Center Energy Productivity (DCeP) #14 The Green Grid Metrics: Data Center Infrastructure Efficiency Detailed Analysis #15 The Green Grid Productivity Indicator #16 Quantitative Efficiency Analysis of Power Distribution Configurations for Data Centers

8. The Green Grid in 2009: Helping Industry Move Forward

9. Why Create Metrics? Awareness o “If you can’t measure it, you can’t improve it” Benchmarking o Continuous improvement of operations o Comparing across the industry o Improvement over time/generation to generation o Validate claims Consistency o Common Vocabulary o Industry & Government Collaboration o Better Efficiency

10. PUE/DCiE: The Green Grid Metrics For Facilities Total Facility Power IT Equipment Power PUE = Power Switchgea r UPS Battery Backup etc. Cooling Chillers CRACs etc. IT Equipment Servers Storage Telco etc. PUE & DCiE For Efficient Facilities DCP For The Work You Do Total Facility Power Total Facility Power IT Equipment Power DCiE = X 100% What % of facility power is delivered to my IT equipment? How efficient is my facility in delivering power to IT equipment? IT Equipment Power

11. PUE and DCiE: Do/Do Not PUE and DCiE Do: PUE and DCiE Do Not: Provide information on how effective the energy is being used by the IT equipment in a facility Provide a good picture of efficiency when used consistently over time Provide a starting point to determine the effectiveness of energy use in a data center Address emerging models such as containers Address the kinds of energy sources that the facility uses Adequately help an organization if measurements taken on a one- time basis Serve as the final word on efficiency Address productivity

12. Sample Data Center: PUE Impact Assumptions 5 Mw IT load $0.10/kW-hr 7x24 operation Sample data center: PUE 2.0 10 Mw purchase from utility $8.8 million annual power bill Best in class: PUE 1.4 7 Mw purchase from utility $6.1 million annual power bill Net Savings of $2.7 Million Annually Through Increased Efficiency

13. New PUE/DCiE Reporting Guidelines Total Facility Power IT Equipment Power PUE = What were the environmental conditions? When were measurements taken? Where were measurements taken? How often were measurements taken? Total Facility Power IT Equipment Power DCiE = X 100% What % of facility power is delivered to my IT equipment? How efficient is my facility in delivering power to IT equipment? How to compare results?

14. Measurement Accuracy Reporting (from DCiE Detailed Analysis WP)‏

15. Examples of Reported Results ‘M’ = monthly ‘W’ = weekly ‘D’ = daily ‘C’ = continuously (frequency one hour or less)‏

16. Classification of Publicly- Reported Metrics Results

17. Intended Results of Reporting Guidelines Consistent, apples-to-apples reporting Identify and Promote exceptional results Quality Assurance Drive greater industry adoption

18. DCP: Under Development Power Switchgear UPS Battery Backup etc. Cooling Chillers CRACs etc. IT Equipment Servers Storage Telco etc. PUE & DCiE For Efficient Facilities DCP For The Work You Do Total Facility Power Useful Work Total Facility Power DCP = How Much Work Can My IT Equipment Do, In My Facility? IT Equipment Power

19. Productivity Proposals Proxy NameDescription Useful Work Self-Assessment and Reporting All applications self-report, utility function is uniform and equal to one; user must decide how to normalize each task DCeP Subset by Productivity LinkA subset of all applications self-report using Productivity Link, a freely available Software Development Kit (SDK); scale results to represent whole data center DCeP Subset by Sample WorkloadAn instrumented subset of servers is measured running as sample workload; scale results to represent whole data center Bits per Kilowatt-hourSum all outbound bitstreams from data center, divide by energy used by data center Weighted CPU Utilization – SPECint_rate Use CPU clock speed, SPECint_rate benchmarks, and CPU utilization to determine amount of work being done. Weighted CPU Utilization – SPECpower Use CPU clock speed, SPECpower benchmarks, and CPU utilization to determine amount of work being done. Compute Units Per Second (CUPS)Uses trend curve based on Moore's law, age of server, and CPU utilization to determine work done. Operating System Workload Efficiency Estimate efficiency by calculating the number of operating system instances per watt

20. DCP: Productivity Proxies Goal is to move the discussion forward The Green Grid is gathering feedback on proxy proposals from members and industry Best prospects will be selected for further study 8 Proxies are proposed

21. The Green Grid Productivity Indicator Simple, quick visualization of how resources are being targeted versus used Radial graph for relevant indicators such as: o data center efficiency, o data center utilization o IT utilization

22. The Green Grid Data Center Design Guide For building and operating energy efficient data centers Covers existing and new facilities Designing the data center architecture as a whole, not in pieces ICT Equipment Facilities PowerCooling ComputeStorageNetwork Management Infrastructure Applications

23. Core Tenets of Data Center 2.0 Design Guide A guide for standardization and evolution of key capabilities

24. Annual Design Guide Releases Evolution of the design guide should advance all core tenets

25. Power Configuration Tool How do I compare power topologies while keeping efficiency in mind?

26. Free Cooling Map How much “free” cooling is available to me, at any location in the US?

27. PUE Calculator‏ Under Development

28. Training The Green Grid Academy Online Courses Interactive & Self-Driven

29. Collaboration: Liaisons for Government, IT, Facilities

30. Collaboration: Advisory Council

31. We Can Get There Together MORE WORK IT Applications Analysis Servers Storage REAL-WORLD LIMITATIONS Financial Constraints Power Availability Cooling Capacity Space Energy Efficiency

32. Work with us! For more information: www.thegreengrid.org