1. Precision Marketing

2. What is Precision Marketing?

3. Email based campaigns focused on selling specific products to specific customers.

4. Campaign Strategies: Coinciding with your monthly sales meeting.

5. Campaign Strategies: Coinciding with your monthly sales meeting. Works with your existing plan and aligns with visiting vendor demos

6. Campaign Strategies: Coinciding with your monthly sales meeting. Works with your existing plan and aligns with visiting vendor demos

7. Campaign Strategies: Coinciding with your monthly sales meeting. Works with your existing plan and aligns with visiting vendor demos Email goes out 3-4 days before your meeting.

8. Campaign Strategies: Coinciding with your monthly sales meeting. Works with your existing plan and aligns with visiting vendor demos Email goes out 3-4 days before your meeting. The day before your meeting you’ll get a set of reports.

9. Any customer on the report opened the email.

10. Shows who clicked on what.

11. Any customer on the report opened the email. Shows who clicked on what. NEW: Interaction Trends…

12. Any customer on the report opened the email. Shows who clicked on what. NEW: Interaction Trends… Shows Open/Click rate statistics for the last 10 campaigns, by customer!

13. Any customer on the report opened the email. Shows who clicked on what. NEW: Interaction Trends… Shows Open/Click rate statistics for the last 10 campaigns, by customer! Also shows your lifetime overall stats for all campaigns

14. Sales Manager will receive a PDF that includes an overall report and individual rep reports to handout.

15. Reps now have a list of leads to work from

16. Sales Manager will receive a PDF that includes an overall report and individual rep reports to handout. Reps now have a list of leads to work from And enter into CRM the opens/clicks as opportunites!

17. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions

18. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions Preseason Ice Melter, Matting, Sanitizers, etc.

19. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions Preseason Ice Melter, Matting, Sanitizers, etc. The idea here is to inform your customers that you have the products they need before they need them.

20. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions Service Reminders

21. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions Service Reminders JM Online Ordering, Service Department, Equipment Rentals, etc.

22. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions Service Reminders Company Events

23. Campaign Strategies: Coinciding with your monthly sales meeting. Seasonal Promotions Service Reminders Company Events Training Seminars (Lunch & Learns), Equipment Demos, Open House, Close Out Sales.

24. This Program will help with anything you need to convey to your customers. You don’t always need to be selling product.

25. This Program will help with anything you need to convey to your customers. You don’t always need to be selling product. Successful companies maintain an open conversation with their customers!

26. Add More Elements to increase campaign reach.

27. Custom Product Flyers.

28. Designed to match the look of the email.

29. Custom Product Flyers. Designed to match the look of the email. You can add sales rep contact info and headshot.

30. Custom Product Flyers. Designed to match the look of the email. You can add sales rep contact info and headshot. You can print in-house in you prefer.

31. Banner for JM Catalog or Website

32. Also designed to match the look of the email.

33. Banner for JM Catalog or Website Also designed to match the look of the email. We can add it to your JM banner rotation for you.

34. Banner for JM Catalog or Website Also designed to match the look of the email. We can add it to your JM banner rotation for you. While we are at it we update your JM Featured Items with whatever product(s) are included in the campaign.

35. Banner for JM Catalog or Website Also designed to match the look of the email. We can add it to your JM banner rotation for you. While we are at it we update your JM Featured Items with whatever product(s) are included in the campaign. Next year when they ask who is updating there JM you can raise your hand!

36. Website Landing Page

37. For campaigns that require a lot more information

38. Website Landing Page For campaigns that require a lot more information Especially those that are taking advantage of video content!

39. Website Landing Page For campaigns that require a lot more information Especially those that are taking advantage of video content! NEVER SEND THEM TO YOUTUBE!!!

40. An Even Better Solution…

41. Use On-Points Video Manager to display this content without leaving your website.

42. An Even Better Solution… Use On-Points Video Manager to display this content without leaving your website. Rob has created the ability to link to a video within your existing library.

43. Facebook Most of you are not using this tool and that’s OK.

44. Facebook Most of you are not using this tool and that’s OK. Those of you that are, do you have trouble coming up with something to say?

45. Facebook Most of you are not using this tool and that’s OK. Those of you that are, do you have trouble coming up with something to say? We can post about this campaign twice a week on your Facebook timeline. (8 Posts throughout the month)

46. What you’ll need to do to get started…

47. Almost Nothing!

48. What you’ll need to do to get started… Almost Nothing! There is a view in query that STEP1 has added specifically for this. It is going to pull your email list along with Market Group and Sales Rep

49. What you’ll need to do to get started… Almost Nothing! There is a view in query that STEP1 has added specifically for this. It is going to pull your email list along with Market Group and Sales Rep Don’t worry if you don’t have all your customer emails, you can start with what you have.

50. Why we want Market Group:

51. Sending to a particular Market helps you look like the expert in their industry.

52. Why we want Market Group: Sending to a particular Market helps you look like the expert in their industry. Open and Click rates are typically much higher.

53. Why we want Market Group: Sending to a particular Market helps you look like the expert in their industry. Open and Click rates are typically much higher. Why we want Sales Rep:.

54. Why we want Market Group: Sending to a particular Market helps you look like the expert in their industry. Open and Click rates are typically much higher. Why we want Sales Rep: If needed you can send emails to a particular reps customers only.

55. Why we want Market Group: Sending to a particular Market helps you look like the expert in their industry. Open and Click rates are typically much higher. Why we want Sales Rep: If needed you can send emails to a particular reps customers only. But the main reason is to get the Sales Rep Specific Reports.

56. Once you’re rolling along there is some work to be done to improve your marketing experience.

57. Improving your data in STEP1 is #1

58. Once you’re rolling along there is some work to be done to improve your marketing experience. Improving your data in STEP1 is #1 Make sure you have Market Groups setup on every account.

59. Once you’re rolling along there is some work to be done to improve your marketing experience. Improving your data in STEP1 is #1 Make sure you have Market Groups setup on every account. Be collecting emails from your customers. (the sales contact)

60. Once you’re rolling along there is some work to be done to improve your marketing experience. Improving your data in STEP1 is #1 Make sure you have Market Groups setup on every account. Be collecting emails from your customers. (the sales contact) Get new product added to JM Catalog.

61. Once you’re rolling along there is some work to be done to improve your marketing experience. Improving your data in STEP1 is #1 Make sure you have Market Groups setup on every account. Be collecting emails from your customers. (the sales contact) Get new product added to JM Catalog. Get your website updated to responsive layout!

62. Thank You!