1. Real-World Content Management Jeremy Vibert Information & Business Services Manager

2. TRADA’s Aims To grow and maintain markets for timber and timber-based products To provide a competitive advantage for our corporate members We achieve this by providing information to specifiers

3. New membership income from 01/01/04

4. Home page

5. Library

6. Species Guide

7. Bookshop admin

8. Directory admin

9. Sales enquiries for members

10. Free user registrations

11. User Registrations by Sector

12. Market Research

13. Click-through Analysis

14. What are people searching for?

15. What are people seeking in the directory?

16. Statistics summary in tabular...

17. …and graphical styles

18. Detailed Website Stats

19. Lessons learned in developing the website

20. Specification phase Write the business plan –What are business objectives? –How will success be judged? –Financial forecast –How will project be managed? Develop website features list –What areas will the site have? –What will people be able to do there? –What benefits are there for (a) the association and (b) site visitors? –How will members gain benefit?

21. Specification phase Develop a functional specification –Defines in detail how your website will operate –Written in plain English - should be understandable to all stakeholders –Ensures business process issues are resolved up front –Forms the basis of the contract with the IT developer –Define specific standards compliance, browser support, accessibility requirements etc –Prevents ‘scope creep’

22. Content preparation All areas of the site need content –old info needs updating –new info needs writing –writing for the web needs different style Consider resource needs –news must be updated regularly –enews

23. Web listing on Google

26. Syndicating the askTRADA concept