1. NCAA Division III Bylaws 12/16 – Fundraising Advanced Team Presenter Jean Orr

2. Special Thanks To: Greg Capell Tracey Hathaway Kiki Jacobs

3. Agenda Fundraising Designation of fundraising money. Earned vs. unearned. Crowdfunding General information. Student-athlete (SA)/Prospective student-athlete (PSA) – Do’s and don’ts. Institution – Do’s and don’ts.

4. Designation of Fundraising Money Before initial full-time enrollment, an outside amateur team/organization may designate specific funds to an individual as long as… Designated funds do not exceed actual and necessary expenses; and Any funds that exceed an individual’s actual and necessary expenses must go to the general team/organizational fund. NCAA Division III Bylaw 12.1.1.1.1

5. Designation of Fundraising Money An institution may designate specific funds “earned” by a SA through institutional fundraising as long as… Designated funds do not exceed actual and necessary expenses; Any funds that exceed an individual’s actual and necessary expenses must go to the general team/institutional fund; All designated funds must be deposited with the institution to administer; and Any unearned funds must be deposited into the general team/institutional fund. Bylaw 12.1.1.1.2

6. Earned versus Unearned Funds EARNEDUNEARNED Any funds not considered unearned. Fundraising either: 1.Involves use of athletics ability; OR 2.Involves direct appeal. Bylaw 12.1.1.1.2.1

7. Earned versus Unearned Funds EARNED Examples UNEARNED Examples Working a concession stand. Selling cookie dough. Parking cars at an event. Athletics ability. Lift-a-thon. Shoot-a-thon. Direct appeal. Letter writing. Email request.

8. Crowdfunding What is crowdfunding? Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet.

9. Crowdfunding What about crowdfunding? Earned or unearned? Why? Discuss with your neighbor for one minute.

10. Crowdfunding Crowdfunding is considered a direct appeal. All funds are unearned. Remember: The medium does not matter - same legislation applies.

11. Crowdfunding How many crowdfunding platforms exist worldwide? A.More than 12. B.More than 125. C.More than 1,250. D.More than 12,500.

12. Crowdfunding More than 1,250 online crowdfunding platforms exist worldwide and the number is G R O W I N G !

13. Crowdfunding Crowdfunding and Amateurism – General Division III legislation does not allow a SA’s/PSA’s name or picture to be used to promote or solicit funds for a commercial product or service. This includes: Brick-and-mortar business; Commercial websites; For-profit crowdfunding sites ; and Other online businesses. Bylaw 12.5.1 NCAA Division III Educational Column 11/06/2014

14. Crowdfunding SA/PSA – Do’s and Don’ts SA/PSA may not use his or her name, picture or athletics reputation to solicit funds through a personal online profile or crowdfunding site if the funds go directly to the SA/PSA. Bylaws 12.1.1 and 12.5.1 Educational Column 11/06/2014

15. Crowdfunding SA/PSA – Do’s and Don’ts SA/PSA may not set up a crowdfunding site to solicit funds for competition and practice with an outside amateur team or organization if the funds go directly to the SA/PSA. Bylaws 12.1.5.2 – (k) and 12.5.1 Educational Column 11/06/2014

16. Crowdfunding SA/PSA– Do’s and Don’ts However… SA/PSA may set up a crowdfunding site to solicit funds for an outside amateur team or organization, as long as No funds are earmarked for the SA; and No funds exceeding actual and necessary expenses are earmarked for the PSA. Bylaws 12.1.1 ; 12.1.1.1.1 and 12.5.1 Educational Column 11/06/2014

17. Crowdfunding SA/PSA – Do’s and Don’ts SA/PSA may not set up a crowdfunding site and use his/her athletics reputation or skill for funds to buy items. (E.g., Laptop, car, food, school supplies, athletics equipment) Bylaws 12.1.1 and 12.5.1 Educational Column 11/06/2014

18. Crowdfunding SA/PSA – Do’s and Don’ts However… SA/PSA may set up a crowdfunding site for funds to buy items, as long as there is no relationship to nor mention of athletics. Note: Athletics staff and boosters may not donate to a SA’s or PSA’s crowdfunding site (even if there is no mention of athletics) if the funds go directly to the SA/PSA. Bylaws 13.2.2 and 16.02.3 Educational Column 11/06/2014

19. Crowdfunding Institution – Do’s and Don’ts An institution may use crowdfunding for an institutional fundraiser, as long as… Funds are not earmarked for a SA; and Conditions of Bylaw 12.5.1.1 are satisfied (if using SA’s name, picture, or appearance). Note: Anyone who donates to an institutional fundraiser becomes an athletics booster of the institution. Bylaws 12.1.1.1.2.1; 12.5.1.1; and 13.02.9 Educational Column 11/06/2014

20. Crowdfunding Institution – Do’s and Don’ts An institution may use crowdfunding to fundraise for a SA (or relative) under the following extreme circumstances: Circumstances should be extraordinary and beyond SA’s control (e.g., life-threatening illness or natural disaster); Proceeds must be designated for a specific purpose (e.g., payment of medical bills); Proceeds may be given directly to the beneficiaries – keep receipt on file; and Excess proceeds must be given to a non-profit – keep receipt on file. Bylaw 16.11.1.13

21. Crowdfunding Eligibility Once a SA becomes aware that his/her name, picture or likeness appears impermissibly on a crowdfunding site, the SA (or the institution) must take steps to stop the activity (e.g., send cease and desist letter). Otherwise, the SA loses eligibility. Bylaw 12.5.1.1.5 Educational Column 11/06/2014

22. Stretch Your Mind

23. RSRO Question No. 1 The women’s tennis team would like to post team fundraising messages on their personal Twitter accounts, including a link to the athletics department’s donation page. Is it permissible for SAs to post institutional fundraising messages to their Twitter accounts?

24. Stretch Your Mind

25. RSRO Question No. 2 A women’s basketball SA has been invited by USA Athletes International to participate in a trip to Spain next summer. The SA has worked with her compliance office to permissibly set up a crowdfunding site. In assisting the SA, the compliance office became aware that the SA’s college coach wants to send the link to the SA’s crowdfunding site to all of his contacts. Is it permissible for the coach to solicit donations by forwarding the SA’s crowdfunding site link?

26. Stretch Your Mind

27. RSRO Question No. 3 US Indoor Lacrosse selected a men’s lacrosse SA to participate in the Junior World Games as a member of the US U-19 Team. The SA was encouraged to fundraise $3000 to cover actual and necessary expenses for the competition. Is it permissible for the SA to set up a crowdfunding site?

28. Stretch Your Mind

29. RSRO Question No. 4 An athletics booster would like to set up a Go Fund Me profile to raise money for the women’s rugby team. The profile would include photos of the women’s rugby SAs. The booster would also like the women’s rugby SAs to post the Go Fund Me link on their personal Twitter and YikYak accounts. Is this all permissible?

30. Stretch Your Mind

31. RSRO Question No. 5 The softball team would like to set up a Go Fund Me profile to raise money for a teammate battling cancer. Is this permissible?

32. Stretch Your Mind

33. RSRO Question No. 6 Women’s tennis SA impermissibly created a Go Fund Me profile by identifying herself as a Division III tennis SA with the intent to receive funds directly. The SA’s friends donated $200. Once the SA became aware her profile was impermissible, she canceled the donations. Does the SA need to seek reinstatement?

34. Questions?

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