1. CITY COUNCIL July 19, 2011

2. Wayfinding Signage Network

3.  August 17, 2010, the City Council accepted the recommendations of the DTIP.  Purpose of the DTIP  Increase economic development in Downtown Denton  Catalyst to achieve the goals that define the vision for the Downtown Master Plan  Identify investment strategies for short and long term goals in anticipation of the Downtown Denton Transit Center  Address issues raised by the Downtown business community Background

4. DTIP Boundary Map

5.  Elements  Land Use  Parking  Parks, Recreation, and Open Space  Architecture Design  Linkages/Street  Chapters  Introduction  Public Involvement  Existing Condition Assessments  Downtown Recommendations – Land Based  Downtown Recommendations – Infrastructure Based  Implementation Strategy Downtown Implementation Plan

6.  Chapter 6 presents a framework for strategic investment and action items.  Action Items:  Short- term 0 – 3 years  Medium-term 3 – 5 years  Long-term 5 – 10 years Chapter 6 - Implementation Strategy

7. Action Items ItemAction ItemStatusSchedule for Completion Funding Required (Estimated) 1Hickory Street/Industrial Street Micro seal and Striping CompleteSeptember 2010 $40,375 2Tax Increment Finance District CompleteDecember 2010 Staff Initiated 3Park Exaction FeesCompleteJanuary 2011Staff Initiated 4Downtown Rail Station CompleteJune 2011n/a

8. Action Items (cont.) ItemAction ItemStatusSchedule for Completion Funding Required (Estimated) 5Solid Waste – Pilot Program CompleteJune 2011Staff Initiated 6Downtown Traffic Study CompleteJune 2011$150,000 7Downtown Mobility Plan Amendment OngoingSeptember 2011 Staff Initiated 8Hickory Street - Bell to Railroad * OngoingNovember 2011 $538,000 * Hickory Street (Bell to Railroad) improvements will include Water Line, Wastewater Line, Sidewalks, Streetscape, and Micro seal.

9. Action Items (cont.) ItemAction ItemStatusSchedule for Completion Funding Required (Estimated) 9Form Based CodeOngoingNovember 2011 Staff Initiated 10Wayfinding Signage Network OngoingTBD 11Hickory Street - Locust to Ruddell Design to begin 2011 2013TBD

10. Wayfinding Signage Network  Staff Initiated  Sign Type, Location, Content and Design  Types  Entries  Primary  Secondary  Directional  Kiosks  Street Signs

11. Existing Wayfinding Signs

15. Wayfinding Signage Network  Goal  Comprehensive  Unifying  Built on Consensus  Boards, Committees, and Commissions  Downtown Task Force  Main Street Association Board  City of Denton Communicators Group  Developers Committee  CIP Oversight Committee  Planning and Zoning Commission  Parks, Recreation and Beautification Board

17. Primary and Secondary Entry Signs  Primary Entry  I-35N/Loop 288  I-35E/Mayhill Road  I-35W/Crawford Road  Secondary Entry  I-35/Dallas Drive  I-35/Carroll Boulevard  US 380/Loop 288  Hwy 77/Elm Street  I-35/US 380

18. Directional Signs and Kiosks

19. Wayfinding Signage Network  Online Survey  City of Denton Press Release  DTV  DRC Newspaper Article  Posters and Tent Cards  Social Media (Facebook and Twitter)  Email Notification  City Website

20. Online Survey  Online Survey  Available for two (2) weeks  Between May 13th and May 27th  Five (5) Questions  Over 370 Citizens Participated

21. Online Survey Results

25.  26 positive comments  75 constructive criticisms  76 general comments with suggestions for improvements

26. Fiscal Information Sign TypeDesign/Structural Engineering Fabrication/ Installation Proposed Number of Signs Cost Estimate Phase 1 Directional$100040$40,000 Street (blade)$15076$11,400 Phase 1 Subtotal$51,400 Phase 2 Primary$80,0003$240,000 Secondary$30,0005$150,000 Kiosk$7,0006$42,000 Phase 2 Subtotal $432,000

27. Wayfinding Signage Network  Future Signs  Street (lighted)  City Buildings  Public Parks

28. Recommendation  Options 1.Direct staff to proceed with the proposed modified theme as presented 2.Direct staff to proceed with the proposal modified theme with changes 3.Direct staff to take another direction  Staff Recommends Option #1

29. Wayfinding Signage Network Team  Fred Greene  Jon Fortune  Brian Lockley  Linda Ratliff  Rodney Patterson  Julie Glover  Earl Escobar  Christina Davis

30. Questions?