2.  Mass Media- communication that reaches a vast audience  Types of Mass Media  Print – newspaper, magazines, newsletters, and books  Electronic – Radio, TV, Internet, Social Media

5.  Media creates the public agenda – issues that are the most significant  98% of Americans have televisions in their homes; 70% read the newspaper, 84% use the internet  The information that is given to us definitely effects our opinions on issues

6.  Media “checks” the government  Exposes any wrong doings within government

7.  Polls are surveys taken to measure public opinion  Polls can influence your opinion because human nature tells you to follow the norm  Pros of Polls  Allows politicians to see what is important to voters and better serve their community  Cons of Polls  Can influence public  Can lead officials to follow public agenda instead of their own opinion  Can be wrong

12.  Slander – cannot speak lies  Libel – cannot print lies  Bias – not supposed to show favor for one group or another

13.  Should the media be allowed to deliver any news desired, even if it puts national security at risk?  How much of an influence do you believe the media has on the public?

16.  Propaganda- a technique of persuasion aimed at influencing behavior

17.  Glittering Generalities- information that sounds good but is meaningless  Name-Calling- attacks a person or a policy with a name or label

18.  Bandwagon- urges people to follow the crowd

19.  Card-Stacking- presents only one side of the issue and distorts facts  Plain Folks- appeals to common people  Celebrity Testimonials- uses endorsements from famous people

20.  Symbols/Transfer- uses popular symbols to create a positive or negative connotation/association

21. List the 7 types of propaganda mentioned in the notes. With your group, list 2 examples of each form, TV or popular ads.

22.  Special Interest Groups are people who share a point of view about an issue and unite to promote their beliefs

23.  A lobbyist is a representative of an interest groups or businesses who contacts lawmakers directly to influence them to support their policies  Sometimes lobbyist have a bad reputation, however they are incredibly necessary

24.  Think Tanks are organization of experts researching and advising on issues of society, science, technology, industry, or business

25.  Business Groups- try to influence government decisions on issues that effect their industry  Example- Cigarette manufacturers  Labor Groups- unions promote economic interests of workers  Example- these want to improve working conditions, benefits, and wages

26.  Agricultural Groups- want to influence government decisions on farming and ranching  Examples- taxes, regulations of crops or animals  Professional Groups- professions such as lawyers, doctors, and accountants have interest groups to push for legislation regarding their issues  Example- American Medical Association represents doctors

27.  Public Interest Groups– support causes that affect the lives of Americans in general  Example- pollution control, consumer protection  Single-Issue Interest Groups– focus on only one cause to support  Ideological Groups– support causes that effect certain ethnic groups, age groups, or gender  Examples- NAACP & AARP

28. #1 Vote  Government based on popular sovereignty  Only way to make a difference in officials is to vote #2 Volunteering  Offering services to others without payment  Gives you chance to help others and contribute to your community

29. #3 Protesting  Organizing a group in reaction to a situation or event to try to influence others and/or make a difference #4 Petitioning  Submit a formal request for change  Usually requires a collection of signatures

30. #5 Surveys  Gathering of public opinion that results can be used to promote change  Usually conducted on random samples of population #6 Run for Office  Obtaining a leadership role on the local, state, or federal level can bring about change throughout the country